YouTube wants to have half of the videos shown in its trendy tab come from streams that originate from the company's own page, which is going ahead, according to the latest quarterly letter from chief executive officer Suzanne Voicutzky.
The letter addressed to YouTube users should help alleviate the concerns that the largest stars on the site have copyright issues, advertising policies, and video monetization – along with their reduced presence of the site's tendency function.
YouTube's top contributors worry that their trend rate is diminishing, as the company advocates "safer" content from other traditional media, such as featured television clips, movie trailers, and music videos.
It was a rough quarter for YouTube. The company had to deal with another child predator scandal that prompted the company completely close the comment section on most videos with minors.
The alphabet-owned video company was also forced to fight its role in spreading a global anti-vaccination campaign that helped foster re-emergence in Miasles cases around the world-creating a new epidemic in the United States for the disease that was in greatly eradicated in the country.
Beyond the monetization of anti-vaccination videos, YouTube's role in disseminating videos taken by White Supremacist mass murderers who killed a large number of people in attacks on mosques in Kreutzchurch, New Zealand created a reaction against the company in major cities around the world.
Warlock also addressed the incidents in the letter, writing:
In February, we released a suspension of comments on most YouTube videos that have minors. We did this to protect children from predatory comments (with the exception of few channels that have the necessary workforce for active moderate comments and take additional steps to protect children). We know how important the creators' comments are. I hear from creators every day as important comments are for engaging with fans, getting feedback and helping in the direction of future videos. I also know that this change has affected many creators that we know are innocent – from professional creators to young people or their parents who publish videos. But, in the end, it was a compromise we made because we believe that protecting children on our platform should be the most important guiding principle.
The following month, we were unprecedented action ahead of the Christchurch tragedy. Our teams immediately began to act to remove violent content. To counter the huge amount of uploaded videos that display violent images, we chose to temporarily break some of our processes and functions. That meant a number of videos that did not actually violate community guidelines, including a small number of news and comments, were busy and guarded by the platform (until they regretted the owners and returned again). But, given the stake, it was another compromise that was considered necessary. With the catastrophic attacks in Sri Lanka, our teams worked day and night to make sure we removed the violent content. In both cases, our systems have provoked authoritative news and limited the spread of any hatred and misinformation.
Given these examples, the commitment that Vojticki makes to ensure that half of the videos in the company's trend card come from Jutsu itself, it seems … risky.
However, the company needs to do something. The talent on which to bring advertisers and audiences is very concerned about several recent steps taken by YouTube.
From the point of view of YouTube's tallest talent, the company leaves them even when regulators limit the ways in which they can make videos that have defined the site throughout their history.
In Europe, culture has been hit by lawmakers who have adopted legislation that freezes water about what constitutes fair use – and YouTube users worry that the company may begin to limit the distribution of their videos of claimed copyright claims.
"[We] are also still very concerned about Article 13 (now renamed Article 17) – part of the copyright directive recently adopted by E.U. "writes Vojcicki." While we support the rights of copyright holders – YouTube today deals with almost all music companies and television broadcasters – we are concerned about the vague, unverified requirements of the new directive. It can create serious restrictions on what YouTube creators can set. This risks lowering the revenue of traditional media and music companies from YouTube and potentially devastating to many European creators who built the YouTube business. "
In many ways, the letter is only a continuation of topics that Voichcki exposed in their first addresses to the basic user base of the company.
It's a key moment for YouTube, while public pressures are rising for the company to take more responsibility for the videos it distributes and the users that make up the bulk of its creative community are beginning to chase under their increased restrictions.
It appears that the company reacts with an obligation to be more transparent to move forward, but it will be more difficult for the company to move between the pressures of advertisers for "safe" videos and producers for greater creative freedoms – all with a traditional media placement company increasingly fits in their crosses and new players like TikTok and imposes more attention.