Saturday , April 17 2021

How African entrepreneurs can win a new fight for Africa




<div _ngcontent-c14 = "" innerhtml = "

Anita Erskin poses for a photo in a bright red dress.

Photo by Anita Erskin

Anita Erskine lived in the dream of every young man, grasping stages, copying scripts or taking coffee in a studio. She was a humble practitioner of the talk show, "The Bold & The Beautiful", when the live news host went out sick. Erskine was dressed one day behind the stage, not her television debut, but before she knew it, she sat on the hostess's chair thinking of herself "This lady never comes back". And so, in 18, Anita Erskin started his career in front of the camera.

This story may seem fantastic to the reader, but after spending just a few hours with Erskine, it becomes plausible. She puts in time to work hard and has a natural ability to build a personal brand.

Now, back in Ghana, it is focused on something bigger than its own personal brand. It is focused on using the media to promote the African brand and it does it in a true and subtle way. The two prevailing attitudes towards the brand of Africa are beautifully presented with two editions On Economist. In the May 2000 issue, a title was written Hopeless Africa which lists the floods, hunger, and war summarizing its list of evils with "No one can blame the Africans for the weather, but most of the disadvantages of the continent are due less to God's acts than to man's actions." Ten years later, we had The Reliable Continent: Africa rises who describes the continent as "the home of millions of highly motivated entrepreneurs and more prosperous consumers."

Hunger or next China; for many there was no option between Africa, but perceptions are beginning to change. According to the March 2019 issue Economist, we are now in A new fight for Africa. The original race was orchestrated by a group of powerful white men who sat in Germany, sharing the continent for themselves. By the end of the 19thyou century, only Liberia and Ethiopia were still independent. In the new fight, players can be different (China and Russia primarily), but goals are the same. Foreigners who take advantage of the differences in power and wealth to take treasures in Africa for themselves.

Erskine works so that in this race, it's not the colonialist or the foreign investor who ultimately wins, but the African entrepreneur. Since 2012, Anita has been advocating for entrepreneurs by capturing more than 100 stories through the television series "Making a Tomb," and female heroes from the continent "Sheroes of Our Time." It is focused not only on those entrepreneurs born and brought up on the continent, but also to people like her, born in Africa and educated abroad. She is a mermaid who invites others to follow their way home.

So, how can African entrepreneurs be winners in this race? Her recipe is simple. First, make sure & nbsp; we recognize the beauty and potential of people, places, food and culture. She thinks "everything is exquisite" @visiterlafrique and @truthslinger did a great job of sharing beauty through pictures of enviable landscapes and lavish plates of food. It does not take long for & nbsp; members of the diaspora who sit through the cold and strong spring in Europe or North America to begin planning their return.

This is where Erskine's second rule enters. You need to focus on reality. "We want to keep the air from all that, but the more we see the truth, the more confidence we have," she says. When we see only stories of meteoric ups for glory and success, we do not think we can achieve the same. The truth is that every entrepreneur is struggling to get something out of the country and build a business in Africa, whether you are in Ghana, Senegal or Kenya, can unite those difficulties. When entrepreneurs are trying to show an elevated image of entrepreneurship, they miss out on real opportunities. Erskine believes, "You need a certain level of humility, which allows you to see what others are past, because it's too low to bend and collect. That's where real money is."

So, the potential is great, and the fight is real. The third ingredient is what allows you to move through the first two – self-love. Erskine believes that while you do not want yourself as a woman, like Ghana, as an African, you can not own the narrative. New Africa does not deal with resources or chases the next big opportunity for the market, "the new Africa is built on self-love, self-acceptance, authentic truth and beautiful originality." Although it may be a while before seeing that on the front page of the The Economist, it's a vision that we all can get today.

You can catch it "Making a Edition from Mogul – Ladies", "Making Mogul" and "Scars of Our Time" in Africa on the ASTW. "Sheroes of our Time" is also available in the UK via ABN TV SKY. Visit their websites for your local listings.

& nbsp;

">

Anita Erskin poses for a photo in a bright red dress.

Photo by Anita Erskin

Anita Erskine lived in the dream of every young man, grasping stages, copying scripts or taking coffee in a studio. She was a low talk show practitioner, "The Bold & The Beautiful", when the host of the live show fell ill. Erskine was dressed one day behind the stage, not her television debut, but before she knew it, she sat on the hostess's chair thinking of herself: "This lady never comes back." Thus, at the age of 18, Anita Erskin began her career in front of the camera.

This story may seem fantastic to the reader, but after spending just a few hours with Erskine, it becomes plausible. She puts in time to work hard and has a natural ability to build a personal brand.

Now, back in Ghana, it is focused on something bigger than its own personal brand. It is focused on using the media to promote the African brand and it does it in a true and subtle way. The two prevailing attitudes towards the brand of Africa are beautifully presented with two editions On Economist. In the May 2000 issue, a title was written Hopeless Africa which lists the floods, hunger, and war summarizing its list of evils with "No one can blame the Africans for the weather, but most of the disadvantages of the continent are due less to God's acts than to man's actions." Ten years later, we had The Reliable Continent: Africa rises who described the continent as "the home of millions of highly motivated entrepreneurs and more prosperous consumers."

Hunger or next China; for many there was no option between Africa, but perceptions are beginning to change. According to the March 2019 issue Economist, we are now in A new fight for Africa. The original race was orchestrated by a group of powerful white men, sitting in Germany, dividing the continent for themselves. By the end of the 19thyou century, only Liberia and Ethiopia were still independent. In the new fight, players can be different (China and Russia primarily), but goals are the same. Foreigners who take advantage of the differences in power and wealth to take treasures in Africa for themselves.

Erskine works so that in this race, it's not the colonialist or the foreign investor who ultimately wins, but the African entrepreneur. Since 2012, Anita has been advocating for entrepreneurs by capturing more than 100 of her stories through the TV series "Making a Tomb", as well as female heroes from the continent with "Shapes of Our Time". It is focused not only on those entrepreneurs born and brought up on the continent, but also to people like her, born in Africa and educated abroad. She is a mermaid who invites others to follow their way home.

So, how can African entrepreneurs be winners in this race? Her recipe is simple. First, make sure that we recognize the beauty and potential of people, places, food and culture. She believes that "everything is economical". Instagram accounts like @visiterlafrique and @truthslinger do a great job of sharing the beauty through pictures of enviable landscapes and lavish plates of food. It does not take long for diaspora members to sit through the cold and strong spring of Europe or North America to begin planning their return.

This is where Erskine's second rule enters. You need to focus on reality. "We want to keep the air from all that, but the more we see the truth, the more confidence we have," she says. When we see only stories of meteoric ups for glory and success, we do not think we can achieve the same. The truth is that every entrepreneur is struggling to get something out of the country and build a business in Africa, whether you are in Ghana, Senegal or Kenya, can unite those difficulties. When entrepreneurs are trying to show an elevated image of entrepreneurship, they miss out on real opportunities. Erskine believes, "You need a certain level of humility, which allows you to see what others are past, because it's too low to bend and collect. That's where real money is."

So, the potential is great, and the fight is real. The third ingredient is what allows you to move through the first two – self-love. Erskine believes that while you do not want yourself as a woman, like Ghana, as an African, you can not own the narrative. New Africa does not deal with resources or chases the next big opportunity for the market, "the new Africa is built on self-love, self-acceptance, authentic truth and beautiful originality." Although it may be a while before seeing that on the front page of the The Economist, it's a vision that we all can get today.

You can capture the "Making Mogul – Ladies Edition", "Making a Tomb" and "Scars of Our Time" in Africa on the DSTV. "Sheroes of our Time" is also available in the UK via ABN TV SKY. Visit their websites for your local listings.


Source link