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Beyond Pricing raises $ 42M to tell you what to charge on Airbnb – TechCrunch

Most people just guess how to price their vacation rental based on minimal research, or take platforms like Airbnb's suggestions that just want to maximize their own revenue. Beyond Pricing aligns itself with homeowners, taking 1% of bookings to optimize their rates on a daily basis.

As you might expect from a startup that costs 1% to often earn 10% to 40% more on anything, it blew up. In the 4.5 years since I covered its $ 1.5 million seed round, it has grown to 26 to 7,000 cities and 4 to 60 employees. Beyond Pricing now handles over 150,000 listings. It stealthily raised $ 2 million more in 2016. But today it announces a mammoth $ 42.5 million Series A funding round led by Bessemer Venture Partners .

"We skipped a lot of intermediary funding" Beyond Pricing CEO Ian McHenry tells me with a chuckle. “We wanted to have a capital partner that could help us take a few more risks and build a bunch of new products and go after Europe in a big way since it's over half the entire market.” That cash could grow the startup's total With priced bookings past the $ 2 billion it has so far, dive deeper into working with professional property managers, and even see it build algorithms for today's unique hotels with tons of different room types.

Here's how Beyond Pricing works. You connect your Airbnb and other vacation rental platforms or your own rental calendar. Beyond Pricing scours all the platforms for what similar homes charge, their vacancy rates, what hotels are charging, historic and current demand fluctuations, airline info, weather, and more. You can look at charts of prices in your neighborhood or nearby hotels, and adjust the base and minimum rates. Then Beyond Pricing automatically applies your daily rates to your listing or lets you export them to the earliest possible.

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Basically giving the technology of big hotel chains to ordinary people and property managers, or an Uber Surge Price algorithm for Airbnbs. Instead of haphazardly choosing a high season and low season rate or maybe an overcharge on weekends, Beyond Pricing does what no human would or could accurately: provide 365 uniquely optimized prices. While the platforms just want you to rent out your place as much as possible to boost them, even if it means more work and upkeep for you, Beyond Pricing wants you to earn as much as possible to grow its 1% cut.

But next, McHenry wants to go bigger. Modern hotels only have 'King' or 'Two Twins' rooms. They offer a wide range of suites, views, decors, and amenities. Hotel pricing systems aren't built for that, but Beyond Pricing is already used to assess quirky individual homes. One area not keen on: getting back into the risk of managing property. Beyond Pricing was once Beyond Stays, but saw a leaner business in pricing technology instead of cleaning bedsheets.

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The biggest threat? That Airbnb will completely conquer the vacation rental market, depriving Beyond Pricing of data and the ability to play platforms off of each other. But McHenry knows too much of a market for VRBO, HomeAway, and others to back down.

For now, McHenry's having a lot of fun with his spreadsheets. A former investment banker focused on airlines and an avid traveler, he wanted to see more awesome properties for rent and more people earning extra income or living off of them. “A huge data nerd. I love looking at numbers and trying to optimize things. If I had my druthers just end up playing with the algorithms all day. ”

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