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AMC theaters start in business VOD, but why?



Meanwhile, Melissa McCarthy goes to HBO Max, Netflix buys movie palaces, and Edward Norton curses a scary projection. None of this makes the theater chains look good.

Was I the only one who was surprised when AMC Theaters announced it was starting a streaming business with the launch of AMC Theaters on Demand? When it comes to places to buy and rent movies, we have Apple, Amazon, Shandango, Voodoo, Google Play, YouTube, and a few more to keep in mind, because they are too many .

I also thought he was suggesting some seriously mixed messages, but maybe that's just me … until I got a call from a NBC affiliate who wanted to interview for the new AMC streaming service. It seemed like a lousy topic for local news; why were they interested? The answer: They wanted to know if that meant the AMC was coming out of the theater business.

Sure, the AMC is very committed to the theater business, but this is a funny way to portray it. Launching a VOD Transaction Platform – something that is not at odds with movie releases – is not what I expect the theater chain to care about right now. There are approximate problems approaching, starting with the sacred cow of the Theater experience.

It's the theme of every CinemaCon, repeated as rosary, as exhibitors and distributors take the stage at Caesars Palace and talk about how audiences around the world continue to share the primacy of "theatrical experience." However, that audience also has the option of staying home with its couches, break buttons, and very large TVs to watch an infinite number of entertainment options. Conversely, choosing to go to the theater means spending a lot of time, money and effort on a very small selection of premium products. So whether you go to the AMC to watch "The Avengers" or Alamo to watch "The Parasite," the act of going to the movies is now a custom-made experience.

But is that what the theaters chains give? If you're Alamo with fun tap beers and no commercials and weird shorts, sure. If you are a chain that inspired the anger of Edward Norton, who came across low light projection and "soft sound" as you prepared for the November 2 Brooklyn release nationally, it would be no. "It's the theater chains that ruin the theater experience," he said. “Period, complete. No one else. "In the meantime, he sang the praises of Netflix because it" represents an unprecedented period of mature opportunity for many more types of stories and voices to be heard. " (Netflix is ​​also looking at a long-term lease for the tone, a screen at the Paris Theater in Manhattan. Oh, the irony.)

Netflix has turned to Paris, Belasco and Egypt as an exhibition for Oscar nominees Marriage Story and The Irishman because the big chains won't allow them to book their theaters – but a much more important threat to exhibitors comes from inside the house. This week, Warners has chosen to transfer Melissa McCarthy's Christmas title, Superintelligence, out of theaters and to its upcoming streaming platform, HBO Max, due to launch sometime next spring.

Melissa McCarthy and Ben FalconeWB "The Big Picture" Presentation of our Upcoming Slate, CinemaCon, Las Vegas, USA - April 2, 2019

Melissa McCarthy and Ben Falcone at the Cinemacon Presentation for Warner Bros. Cinemacon ”, April 2019

Rob Latour / Newcastle

Speaking on "Deadline," McCarthy tore through the idea of ​​her husband, director Ben Falcon:

That was actually Ben's idea, originated by the director himself, We had a release date, a full marketing plan, and I had the whole magazine. We were really ready to go. When the announcement came that HBO Max was really going on, Ben had this idea. And we thought, is this better? Different people do not know worse and how they are we do we watch movies ourselves? For us, every movie is close and dear to our hearts. You just want people to see it and love it and you want them to feel good. "Superintelligence" is at the core, love wins and people matter. I want it to reach as many people as possible. We need it today, and this seemed like the best way to do it. Well no, [this wasn’t imposed on us]. We were ready to go the other way, and we decided to bypass it.

After all, it doesn't matter if the idea came from Falcone or the studio (sources for IndyVire said the film didn't test well). What matters is this is probably the first of many films in which the distributor measures its options: Invest many millions and see you return from a theatrical, or significantly less millions on a global streaming platform and see what you create for your subscribers? The studios can find themselves following in the footsteps of Netflix and sort their lists: These movies require a theatrical investment and these will succeed.

Last May, when HBO Max was just trembling in the eyes of WarnerMedia's current CEO, Stoney, Warners announced the McCarthy and Falcon comedy "Party Life", with $ 53 million domestically, was not a blockbuster. But with box office receipts plummeting nearly 6% behind 2018, exhibitors need every $ 53 million they can get. And with almost every larger studio now connected to electricity, they now have a no-friction solution for theatrical releases they could fight for: What is boring on the big screen can look very shiny to the smaller ones. And, as McCarthy said: "How are they we do we watch movies alone? “

Increasingly, we see them at home. But probably not on AMC Theaters on demand.

Here are some of the highlights of this week's IndieWire:

Disney's most valuable screenwriter has enough of the "strong female" Trope, by Kate Erbland
Linda Wolverton, the woman who brought Belly, Malifizent and a billion-dollar animated film to Disney, speaks her mind.

Large format cameras change the language of the film, from "okeroker "to" Midsomar ",by Chris O'Halt

With the advent of cameras like the Alexa 65, a new generation of large format directors is using its immersive qualities in exciting ways.

Peak TV is just a concern in the Hollywood Gate community, from Libby Hill
The average oeo doesn't care about the "Morning Show". They already have all the TV they need – and can afford it.

"Bombshell" and "Yoyo Rabbit" share Oscars superpower: They're made for mainstream, by Ann Thompson
Films like "Parasite" and "Pain and Glory" are critical favorites, but the truth is that when it comes to Oscar votes, popularity counts.

Does 'This Is Us' Make You Terrible? You are not alone, by Leo Garcia
Digital image stabilization, mixed with the sensitivity of the show, for the inconvenient work of the camera, it seems that certain scenes are filmed at sea.

Disney +: 200 TV Shows and Movies That Must Watch Available at Launch, by LaToya Ferguson

From the most beloved Star Wars trilogies to Marvel's Chinese Universe to Pixar's greatest achievements, here's the best content available to subscribers for $ 6.99 a month.

Have a nice weekend,

Dana

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