Saturday , January 23 2021

200 million people are likely to use smart speakers by the end of this year

They do not appear to be coming out soon.
They do not appear to be coming out soon.

Picture: James D. Morgan / Getty Images

Whether you see them as life changes or privacy violations, it seems like smart speakers stay.

At least, it's a ransom from a new study by market researchers at Canalys, a market analyst firm. According to their projections, the global base of installations for smart speakers like Amazon Echo, Google Home and much more will exceed 200 million units by the end of 2019, a jump of 82.4 percent compared to 2018, when the world's device installation was 114 millions of units. ("Installation base" refers to the number of smart speakers actually used by consumers, not the total number of units sold.)

One of the more interesting projections from the Canalys study is that smart speakers can be even more popular than tablets in just a few years. According to Canalys, the global installation of a smart speaker base could be around 400 million by 2021, putting it slightly above the same projected tablet metrics as the iPad.

Can smartphones be more popular than tablets soon?

Can smartphones be more popular than tablets soon?

Image: EVERT ELZINGA / AFP / Getty Images

That would be a decent change in the way people use technology on a day-to-day basis. Smart speaker technology has evolved to the point where Amazon Echo can do everything from heat control and lighting to spitting golf quotes by command. In the meantime, tablets can be more useful for work or travel.

It seems that China is ready to hope for a smart speaker speaker: The study predicted an incredible 166 percent annual increase in the penetration of smartphone speakers on the mainland from 2018 to 2019. It can be backed up by devices such as Tmall Genie, a smart speaker developed by Alibaba.

Amazon and Google can lead the way in the United States, but they are not so prominent in China. The Chinese operation of Amazon has less than 1 percent market share in the country, while Google has switched to other business operations due to government censorship.

Speaking of the United States, it should still have the most smart sound users in the world by the end of the year. Canalys forecasts 60 million units only in America in 2019. And the market will only become more competitive over time. Apple HomePod just received a much-needed price cut to help it compete with more affordable Amazon and Google alternatives. Meanwhile, Samsung will debut its Galaxy Home device almost every day.

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