Opening videos on YouTube to listen to meditation music, but after a few minutes of meditation, the high-volume promotional video made Hung stunned, it had to close quickly.
Kwok Hung (Hanoi) said he uses YouTube for at least a few hours a day. “From listening to music, watching blogs, watching movies or sports, I have chosen this social network as a priority, so I see more and more annoying ads on YouTube,” Hung said.
Previously, ads only appeared in certain positions in the video or there was a small banner ad in the middle of the video, which did not affect viewers. Lately, ads have been appearing anywhere on YouTube, especially in feature videos. “There are videos less than 10 minutes long with 3 to 4 commercials inserted,” Hung said.
In addition to the “sudden” look, the ad is repeated many times, even has too long content or introduces inappropriate products, which makes viewers uncomfortable.
Not only Vietnamese users realize that YouTube shows uncontrolled ads, in the past 3 months, this situation has been reflected by users around the world.
“I’ve been following YouTube long enough to notice the changes on this platform. Most of them are in a positive direction, except for the way they advertise,” Harry said on the Google August help page this year.
According to Harry, initially YouTube advertising was just a few small banners. Over time, these banners increase in both size and impressions. Next, the platform adds ads in the middle of the video at a frequency of about an hour at a time, but allows users to skip. After a while, the ads appeared every 10 minutes and were forced to be seen by everyone. “YouTube is becoming increasingly annoying with the increase in the number of video ads. There are ads every 10 minutes, and sometimes two ads appear at the same time,” Harry wrote, also claiming that this is behavior. “torture” and “harassment” of users.
Harry’s article received thousands of “support” from users around the world. Many people said that “now it is difficult to watch videos on YouTube with less than 2 ads”.
“I understand that Google needs revenue and that’s why their advertising mechanisms have changed so much in the last few months. However, lately I rarely watch a single video due to so many interruptions. Members who have an account Opensourcefan writes Reddit.
In Vietnam, the response of users to the frequency of YouTube ads is appearing in many app markets. On two major platforms – the App Store and CH Play, the YouTube app has consistently received a 1 * rating from Vietnamese users. The main reason is “too many ads”, repeat advertising or “ads longer than the video”.
Khiem Vu, administrator of the YouTube community in Vietnam, believes that many ads appear on YouTube for many reasons. First of all, because YouTube viewers on Smart TV are increasing, but on TV, the only form of advertising is inserted in the middle of the video. By doing so, YouTube will raise a maximum amount of revenue. Channel owners are currently focusing on revenue as well, so they place their ads on this platform.
YouTube currently offers its affiliates 5 major types of ad placement, three of which appear directly in video, including banner ads, skipable and non-video ignored ads. With the form of video advertising, the pieces of content can be placed at the beginning, end or any middle position chosen by the channel owner or according to Google’s automated algorithm. This algorithm, according to Google, can predict the placement of ads so as not to affect the viewer experience, but still bring the most revenue to the channel owner. However, in reality, the algorithm does not work as described, and ads are inserted without rules, causing complaints and inconvenience to constantly increase.
Over time, YouTube has also made a few moves to show that they want more ads to appear. In July, the platform changed its rules, allowing 8-minute videos to be advertised in the middle of the content, instead of having to reach a minimum length of 10 minutes as before. Page SocialMediaToday it was later revealed that YouTube automatically inserted an ad in the middle of all 8-minute videos, whether the channel owner agreed or not.
On November 19, YouTube continued to add a number of terms, including placing ads on channels that had not yet been monetized. In other words, channels that did not have enough hours of viewing or sub-viewing to include monetization will still show ads, but the channel owner will not receive a share.
Faced with this situation, home users have to find many options, such as using browsers with ad blocking functionality or buying pirated packages with YouTube Premium for 25 thousand VND per month.