Ultraviolet, one of the first attempts at entertainment in creating a comprehensive digital enclosure service, is off on July 31, according to Diversity. Users need to link their libraries with the service of at least one vendor, which can then be used to access their movies and TV shows after exclusion.
Ultraviolet's days were numbered after Disney, the only big studio that did not join Hollywood, launched the expanded Closet Films at any time in 2017. Not only does it offer broad support for the studio, it can also be associated with large digital merchants such as iTunes, Amazon, and Google Play, unlike ultraviolet.
Vudu, Walmart, the largest Ultraviolet vendor (and later Movies Everywhere), released a statement to ease the concerns of those worried about shutting down the cloud-based service.
"Users who use Vudu to watch, rent or buy movies and TV shows will not be affected by the termination of the ultraviolet platform," said Voodoo VP. Scott Blankstin in the statement they carry Diversity. "These customers will continue to enjoy the content of Vudu as they have been and continue to access all the movies and TV shows they have stored in the Vudu library, even after the exclusion of the Ultraviolet service."
Ultraviolet claims more than 30 million users that contain more than 300 million movies and television shows in their wardrobes. Wendy Eilsworth, president of the Digital Entertainment ecosystem consortium (DECE) tasked with working with Ultraviolet, told Diversity that users will be informed about the exclusion on Thursday.