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Kim Rosenfield's Apple TV + Exec is just weeks after launch



Picture: Roku

Apple TV + Kim Rosenfield's execution is just weeks away 5th month debut of the streaming service, on Posted by The Hollywood Reporter on Monday.

Rosenfield, TV veteran quickly recruited into Apple TV + from programming executives Zack Van Amburg and Jamie Ehrlich, is leaving his role as head of the current programming script and documentary and unwritten content as the streaming service is restructuring its executives, according to the Hollywood Reporter. He will still be linked to the company through a first-look deal with his company, Half Full Productions. Deadline reported that the overhaul will put head of scripted development Matt Chernys in charge of the current scripted series, while documentary director Molly Thompson "will continue to oversee documentary programming and series, development and current".

News of Rosenfield's decision to leave comes just 10 days after Apple debuted four scripted shows (Dickinson, For All Mankind, The Morning Show and Take a look) as well as Oprah Book Club and programming for some children, the Reporter noted. Morning showstarring Ennifer Aniston, Reese Witherspoon and Steve Carell supposedly weirdly expensive–maybe surpassing last season Game of ThronesBudget of 15 million euros per episode – and got to a large extent unrepeatable examinations for a project of that size. Take a look, which allegedly had similarly massive budget, achieved only 41 percent on "Criticism aggregation" of rotten tomatoes. (For all mankind and Dickinson have fallen slightly better, and both have gained 72%.)

On the other hand, afour four originals had much better views of rotten tomato users (Take a look and For all mankind in the 80's and Dickinson and Morning show in the 90's). They have all been restored and The Hollywood Reporter previously reported According to sources, each one received "millions" of viewers, with Apple "thrilled" at the level of engagement and viewership growing by "triple digits" day by day on the first weekend in November.

However, the first weekend of Apple TV + it was free, and Disney's own streaming service with a a much firmer library debuted on Tuesday, so it will face strong competition. Gizmodo got the Apple TV + for spin and also found it race with technical problems, many of which will undoubtedly be resolved, but may harm the streaming service when it exits the gate.


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