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Here's how many people watched the first day of public impeachment hearings



Fox News, a favorite between Trump and other Republicans, had the single largest audience during the daily hearings. It averaged 2.9 million viewers at any given time between 10am and 4pm. on Wednesday, according to Nielsen (NLSN) TV ratings.

MSNBC, a favorite among Democrats, lags behind. During the hearings, MSNBC averaged 2.7 million viewers.

On a typical day, Fox News has about 1.5 million viewers per day, and MSNBC is approaching 1 million, so viewing levels have certainly been raised by impeachment hearings.

The estimates contradict claims made by some of the president's allies, including one of his sons, Eric Trump, who told Fox News that "no one was watching. No one cares. "

It is clear that many people cared enough to get involved. They also wanted to see the spin later in the day – Fox's Hawk Hunt had one of its highest-rated shows of the year, with 4.4 million viewers.

It is impossible to estimate how many people have watched or listened to the hearings on all platforms, since television, radio and video streaming are measured in different ways.

Some people consume hearing in one seat, but the more common experience is much more widespread – listening to snipers in the air and watching social media clips and phone headlines.

ABC, CBS (CBS) and NBC's network broadcasters previously incorporated regular programming for Wednesday's hearings. ABC and CBS had an average of 2 million viewers each, and NBC had nearly 1.67 million.

But a much larger number of people have seen some of the hearings over the course of six hours. Nielsen's granular data shows fluctuations throughout the procedure.

For example, CNN averaged 1.85 million viewers during the entire hearing, reaching 11 midnight when more than 2.1 million were tuned in.

The cumulative average audience for the big six channels listed above was 13 million – on par with the day Robert Muller testified in July.

Wednesday's hearing was conducted live on PBS; by some local Fox stations; from S-SPAN; and other television networks.

And the debate was broadcast almost everywhere, on a wide variety of social networks and news websites.

CNN Digital reports strong, but not off the charts, interest in live testimony broadcasts.

There is no Nielsen-like way of measuring cumulative Internet viewing.

But overnight ratings suggest that the impeachment hearing has reached both a politically adverse and wider group of daily TV viewers.

However, the vast majority of Americans did not watch the entire event live – they dipped it on social media and later heard about it.


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