A company in Bristol has created an ultra-sustainable clothing material that is produced within a radius of 15 kilometers from the city from start to finish – and is even compassionate.
Bristol Plattn has already been sold out of its first 200m material after a crowdfunding campaign and now produces customer orders in Australia and the United States.
Babs Behan is behind the idea and told Sky News that the goal is to produce complete outfits back to the UK.
"The UK no longer has a wealth of textiles produced here, which are also grown here," she said.
"Many different elements in the production process occur on different continents and (there are many) transport between the continents."
She added: "It is a very unsustainable industry, so we are asking to return the production back to the place where it was and to close the loop in the things we do."
The company uses sheep wool from a farm, 12 miles south of Bristol, before processing and coloring the product in the city.
Fernhill Farm uses the regenerative sheep breeding style – leaving fields to rest up by keeping the flock in motion – which is said to be better for the environment.
The wool provided by Bristol Cloth is clean, which means it should not be washed chemically.
Ms. Behan says this means that products created by Bristol Cat can be composted back into the country.
"It will be something that can compost and something that can end up back in natural environmental systems because it does not contain harmful chemicals," she said.
"It will be safe to go to earth, in the soil, and give them nutrition to the soil for other forms of life."
Local designers in Bristol now use the material to fulfill orders.
Textile industry is considered one of the most polluting industries in the world – partly to our appetite for cheap fashion.
Jane Morrow, of the Chelsea School of Art, thinks that consumer attitudes to where they are coming are and how they are done must change.
"I think there should be mass adaptation in terms of consumer minds," she said.
"Not only how much we consume, but what we consume and what we are willing to spend it too.
"Textiles and fashion are too cheap – unrealistic cheap for too long".
In 2018, the government wrote to 16 leading fashion retailers in the UK, including large supermarkets, to encourage them to improve the social and environmental impact of the clothing they sell.