Among the models at the heart of BMW's electrification strategy are a further developed version of the continuously developing i3, Mini SE, iX3 and i4. BMW will follow that up with a more advanced assortment of premium electric cars using solid batteries and autonomous driving features, reviewed at the recent iNext car concept.
Speaking about the i4, Krueger said: "The main factors that stand out are the fantastic design, which is very different from anything else on the road, and the fact that it is lighter and therefore more dynamic than anything we see on the market today, thanks to the materials we we use them. A couple that is constantly evolving with connectivity technology and confident that it will lead the market. "
BMW's electric revolution begins in the sales charts
Sales of BMW's electrified models have grown rapidly in the last two years. In January 2017, it registered 5232 plug-in vehicles globally, but that number has more than doubled to 13,227 by December. The company registered an average of more than 10,000 electrified models per month in 2018.
These registrations are more significant as a percentage of BMW's total sales figures. In January 2017, this was an insignificant 3.2%, but in August 2018 it was 6.7%. Surprisingly, the most popular accessory model of the BMW Group in 2017 was the i3 – a car that has been in showrooms since 2013 and failed to meet targets for many of its years of sales.
In 2017, a total of 31,482 were registered, which is almost double that of 2014. Despite this, BMW still has a long way to go to reach its 2020 target of 500,000 electrified vehicles sold annually.