Live insects will not be eaten in this year's "I'm Celebrity," a "permanent" change to the reality TV show.
I am a celebrity previously criticized for using live bugs in his "booty attempts".
Some tasks on the ITV show include insects being eaten alive or thrown onto competitors.
The stars may still be covered in bugs during filming in Australia, but any food will already be dead.
"Producers have reviewed the reviews and decided that no live critics will be eaten this year," BBC 1 radio told BBC News.
An ITV source said: "They've been planning this for some time and, in fact, last year the beach worms were the only criteria they ate live, but this time around they decided to implement the change completely and permanently."
This year's lineup includes former singer Girls Aloud, Nadine Coyle, ex-footballer and broadcaster Ian Wright and radio 1 DJ Adele Roberts.
"Eating invertebrates live was abuse"
The move hailed wildlife presenter Chris Packham, who says he was "very pleased" with ITV's decision but described it as a "first step".
"I hope this is the beginning of some significant changes," he told BBC Radio 5 Live.
"What has been worrying me for a long time about the program is that it portrays the animals in the wrong way.
"There was never any ambiguity that eating live invertebrates is abuse and also exploitation for fun."
Chris also criticized the show for stereotyping animals like rats and snakes as a "bad organism".
He also said he believes the ITV decision is part of a shift in global thinking as a result of the current climate crisis.
"We have to make changes," he added.
"It means that you and I are making a difference in our lives, it means that TV producers are making changes in the way they do their programs."
I'm a celebrity starting on ITV on Sunday night.
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