The sleek Range Rover SV Coupe SUV made a lot of noise early last year. The car was officially presented at the Geneva Fair, announced the circulation, prices and even quotas per country. However, it has now become known that the project is closed. Even before delivering at least one commodity with the client.
The decision is strange because the exclusive SUV had to make a profit. The Jaguar Land Rover SVO (Special Vehicles) Department plans to issue 999 three-door models. And not at a basic price: even the basic machine was estimated at £ 240,000, and the right orders with extra equipment and personalization often increased the price by almost one and a half times!
However, the company is now in difficult times. The fall in Land Rover's sales and the stagnation of demand for Jaguars forced the company to cut about six thousand employees in British factories. Site collapse fell, and the transition to an electrified model did not bring brilliant results. Most likely, this was the reason for slaughtering a three-door SUV. Indeed, despite the ultimate price, its primary price is extremely high: for example, the car has only two common body parts with a standard five-door version – the hood and the lower hood on the boot lid.
According to the official version, Jaguar Land Rover will save the savings of a new generation of "world-class products". The Department of SVO (Special Vehicles), fortunately, does not close: within a few weeks, the first copies of the "defendant" Jaguar F-Pace SVR crossover will begin to arrive to consumers.
Most likely, SUV Range Rover SV Coupe's unsuccessful owners will not remain in the loser. As Autoreview was told in the Moscow office of Jaguar Land Rover, the office is in contact with customers in order to resolve the situation. Unfortunately, the company does not disclose the number of orders from Russia, citing commercial secrets. For our country was allocated a quota of 90 cars, and the basic price of three doors was about 18 million rubles.