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20 minutes – The Pirate Party wants to score a goal with porn ads



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What do you think about the fun that posts porn ads?

"Don't be unpredictable and choose to go," says Pascal Shuket, campaign director at the Bern Pirate Party. The idea of ​​a superb type of advertising has already popped up in the early summer. The campaign began on October 5th. "We realized that many of our target groups could be reached on these sites," says the 38-year-old.

No other party does the same advertising

"The campaign may be based on uneven slogans, but it is behind serious concerns," the pirate continued. The target group of the party was primarily young, digitally affirmed people who could not identify with the current political situation – for example, misguided digital politics, lack of transparency, marriage for all, liberalization of hemp or roaming charges. These want to reach, among other things, porn sites, where, according to Suket, not only men but women are reached.

"The pirates are the only party that dares to campaign for Pornhub," says Suket. Currently, there are no other political parties in Switzerland that would use campaign platforms on such platforms. As a result, the pirate party has no competition on this channel. "I can hardly believe that no other party has come up with the idea before," say business informatics.

Advertising election in Pornhub

Played 12.5 million times

Advertising is well-accepted by most: "So far, we've only received positive feedback," says Suket. This kind of advertising polarises and appeals to many people. "Most people find it funny and must be understood with humor." Even in Germany, unusual campaign advertising is favorably commented on.

The ad has been displayed 14 million times so far. "Anyone who doesn't have an ad blocker watches our ads at least once." Pirate fun can now be found on more than ten different porn sites. For their advertising, the party spends a four-digit amount.

«Great Narrenfrey»

Political scientist Mark Balsiger praises the courage of the Pirates party. Election advertising in Switzerland is mostly stable and exchangeable. "What the pirates are doing with this online campaign is bold," he says. Porn sites have a lot of traffic and a long range. "Other parties probably know that, but they wouldn't advertise there for themselves – for fear of losing their image," Balsiger said. These figures will benefit the Pirate Party.

On porn sites, campaign advertising is especially attractive. "And that's what the elections are for," the political adviser said. He also assumes that the campaign is well received by the desired target group. But pirates would not win votes with their campaign – "it will require concrete substantive statements," Balsiger says. And as a miniature party, they would not have the chance to seat anyway – but "the freedom of the big fool to advertise in its own way".

Thus, the pirate party Bern advertises on porn sites for Sunday's election.


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