The Power Barometer describes who the Swedes reached and engaged the most Swedes in our biggest social media. Greta Tunberg is ranked 12th on this year's list. A year ago, she was not on the list at all. The Media Academy measurement is valid from July 2018 to July 2019.
Emmanuel Carlsten believes Greta Tunberg's influence will continue to increase.
This is just the beginning. We can only see in recent days that it has doubled its range when it has gone in a way that is unmatched. We can already say that next year it will be even bigger, he says.
At the same time, it is noted that last year's Joke and Jonona Lundell had to withdraw from the top of the list and give Teresa Lindgren a place.
"I'm talking about things that most people go through at some point in their lives, but they may feel alone," said Teresa Lindgren on the Academy of Media website.
The power barometer measures the impact of Twitter, Instagram, YouTube and Facebook.