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East of paradise – Jugoton: the story of the largest Yugoslav publishing house




The exhibition was prepared in cooperation with the artistic organization Culture of Art and the Technical Museum Nikola Tesla from Zagreb. Photo: Technical Museum of Slovenia

An exhibition in the words of one of the authors Dream Bakhra Christofic represents several segments of Jugoton, from history and architecture to music, design and technology, to build the story of the largest publishing house in the former Yugoslavia.


At its peak there is a publisher of one million editions, contracts with numerous domestic authors and artists. Photo: Technical Museum of Slovenia

The wings of industrialization and modernization
Jugoton is the first and greatest Yugoslav music label, an example of a socialist giant of popular culture that grew on the wings of industrialization and modernization in the period from 1947 to 1991, wrote at the exhibition.

It markedly influenced the audience of the former Yugoslavia
At its peak there is a publisher of one million editions, contracts with numerous domestic authors and performers, and at the same time many licensed releases. Jugoton was the only member of the global group in the region, the album's license holder for America and Western Europe.

That is it "immeasurably influenced the audience of the former Yugoslavia, as well as the entire Eastern bloc" they wrote.

The exhibition was prepared in TMS in cooperation with the artistic organization Culture of Art and the Technical Museum Nikola Tesla from Zagreb, where the exhibition was also exhibited for the first time in 2014.


The exhibition was upgraded with selected works from its own collection of record players and radio receivers. Photo: Technical Museum of Slovenia

They collect, record and analyze sounds
In words Irina Marusic from TMS, are on the Bistra exhibition, which was decided, among other things, because the museum participates in the European project Sounds of Change, upgraded with selected works from its own collection of recorders and radio receivers. As he said, within the Sounds of Change project partners collect, record and analyze sounds that "slowly disappears from our everyday life".

The exhibition will be exhibited in Bistra by December 31st.


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