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Apple realizes that the iPhone is too expensive, Samsung seems to be upgrading with the Galaxy S10 – Techno Star

Matjaž Ropret

January 31, 2019 at 11:06

Apple's early warning to investors to expect lower earnings than initially announced, it was already an indirect acknowledgment that the prices of iNaprav outside the US slipped a little out of the reins. The publication of quarterly results gave a lot of confirmations. The fact that (or is already) the corporation will lower prices in some markets.

The final figure for the first quarter of Apple's fiscal year was a good $ 84 billion revenue, almost equal to that weather forecast. These are still great incomes, but lower than they were accustomed to in Cupertin and Wall Street in recent years. The average selling price of the main product – iPhona – is also likely to decrease. At least 15 percent reduces revenue from this product and confirms that the best-selling XR model is followed by XS Max and XS. Apple is no longer discovering the details of selling phones, so it has released other interesting points. Among other things, there are 900 million active iPhone phones around the world. This base is what basically moves and maintains Apple's money mint because most of these people do not even think about switching to an Android phone. Only this time, many of them (still) have not decided to buy a new one, or because they either do not see big profits or consider it too expensive.

Slightly exaggerated prices, even before the call for investors in an interview with the Reuters news agency recognized Apple's chief Tim Cook:

If you look at foreign currencies, and especially those markets where the economy stopped last year, prices are definitely increasing. That's why we re-examined the macroeconomic situation in these markets and decided to return to similar proportions with the prices we had a year ago and in that way we are trying to encourage sales in these areas.

Then, during the call itself, the question of analyst Steve Milunovich from Wolfe Research Securities was received: "Have you overestimated the prices of new products?"

Cook responded: "Not in the United States, but the exchange rate has hit us elsewhere. So we began to reduce the prices of products outside the US in January, in order to offset the effects of currency rates in our losses.

More information on where to adjust the prices and how much they did not issue to Apple. In Slovenia, for now, more or less than the whole old, except for older models that have always been commonplace. Apple, on the margins, certainly has enough room for noticeable prices, which will simultaneously increase sales and thus offset the lower profits of each individual phone. For the XR, I have already said that I will mix the "real" price in my class and will convince many who are now postponing it with replacement (Cook confirmed it).

I am not convinced that the same grip of prices has already reached Samsung, which is also behind the expectations of the Galaxy S9 family (and possibly Notes9). At least according to recent information that the Galaxy S10 phones should start with about 800 euros, to the extent that the Galaxy S10E should be slightly truncated, the Galaxy S10 + model with 1 TB storage should be sold in Slovenia for 1649 euros. S10E is a sales name for Lite, in the middle it will be the classic S10, which will sell for about 900 euros, and above it and with an optional photo-lens on each side equipped with S10 + for about 1049 euros in the base version (128 GB) .

For the Galaxy S10, we know that the screen will have a little more edge than the S9 or S8. Instead of a notch, Samsung decided on a hole on the screen. The S10E (Lite) and S10 will have a double, S10 + double because of two camera lenses. Now, the larger model will have a triple camera, and the smaller two will be double. Samsung has developed its "night mode", and it also talks about the wireless charging that we face with the Huawei Mate 20 Pro and the fingerprint reader (with the exception of the "easy" model). At least this year, the Korean phalanx will keep the headphone output and memory card slot.

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