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The British vacuum cleaner maker won't make the electric car worth it



After more than four years of work and a lot of money spent, British tech company Dyson decided to give up on further development of the electric car because they concluded that their project was not profitable.


Source: B92, Autonet.hr

Photo by Damon Promo

Photo by Damon Promo

British company Dyson, owned by innovator James Dyson, is known in the world of technology for its vacuum cleaners and home appliances with a radically different design and very good functionality, but also for the high prices of these products.

More than two years ago the news echoed that they planned to introduce a "completely different" electric car by 2020 and reportedly planned to invest in a development project 2 billion pounds.

Photo by Damon Promo

Photo by Damon Promo

The car was meant to be radical in design and aimed at an exclusive target group of customers, not for mass sales. As of 2015, about 500 engineers have been working on developing the vehicle and had to use solid-state batteries designed just for that.

As 2020 approaches, Dyson realizes that this project will not produce the expected results. Then they tried to find a buyer for the technology and concept, and they failed, in Dyson, they officially decided to raise their hand.

James Dyson sent an email to his staff saying he was leaving an electric car project. Although, as they say, they have developed a "fantastic electric car", the whole story is now abandoned because it is too complex and as such is not "commercially viable" or cost effective.

Dyson said the experts working on the project would try to assign them to other positions within the company.

But it's not all black. Disson experts will continue to work on the solid state of the batteries they have developed for this car, as well as advances in sensors, robotics and other areas where some progress has been made.


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