The increase in sales is a concern of the overwhelming majority of leaders. It multiplies marketing strategies (advertising, telephoning, e-mail search …) to give you every chance to achieve better turnover. Here are some tips for increasing and retaining your customers.
Become the first ambassador of your company
Becoming an ambassador to your business means that you must use every opportunity to discuss your business. On the other hand, the transformation of these occasions into an unusual monologue will produce the opposite result. "In my business" … and without knowing that you have repeated your speech countless times and that your audience would like to move on. In fact, it's your behavior that will make your escort want to hear from you and that will certainly transfer the other positive image to your company. It is therefore necessary in the manner of the journalist who must write about an object he has already treated several times to look for a new angle to cause interest and never repeat the same anecdotes. Limit talk time so you do not monopolize the interests of the audience and prevent others from expressing themselves.
Devoted every day to do the day before
Regularity is a great advantage to contact your customers or use communication tools to develop your visibility or your notoriety: Internet optimization, Customer Remembrance, Letters … It is necessary to succeed this challenge to establish strategically plan, specify somehow in which you will integrate the activities to be done each day in planning.
Be in line with customer requirements
We are in the era of immediacy and new technologies driving us to act with one click. New technologies almost immediately developed demand for consumers. They learned to navigate to see if the grass was greener elsewhere and be unscrupulous to the competitor.
The customer database, your main advantage
The database allows us to replace our wrong memory flooded by various requirements and allows us to be operational. Memory is selective and often chooses according to our emotions and proximity. The database becomes your memory, but also your guide, because it collects the information you need to contact customers. You will use it with intelligence and strategy by highlighting the date of the last contact with the client, the number of times and comments that will allow you to jump to the next contact.
Keep your customers loyal
You can offer gifts to the best buyers of your products, stay in mind, but you have to choose with relevance. Do not hesitate to regularly remember their good memories, so that he does not forget you.
Submit the press
You will need to write press releases to target reporters to highlight your activity: fundraising, participation in a festive party, new products … You can also use the meetings at the press conferences … For you to multiply opportunities! A website as modest as it remains an exhibition and serves as a reference. New habits mean that today Internet users and journalists never hesitate to consult with the company's website. Make sure that it meets their expectations and questions. You will also need to pay special attention to his referral, and thus to the choice of words used. Do not hesitate to set up an informer to interact with your new products and services and to develop your visibility.