Facebook, the most popular social network since it claims to have 2 billion monthly active users, has been the subject of several scandals in recent months. In addition to accusations of confidentiality of data to its users, the US company also faced the problem of fraudulent accounts on its platform. We also remember that in April 2017, Facebook improved its fraud detection techniques that allowed him to remove 30,000 in France and in the first quarter of 2018, Facebook removed 583 million more on that.
Facebook's fake account is an individual who pretends to be another Internet user who has gained some notoriety about the number of visits, comments or articles dedicated to him. It may also be a user who uses a fake name, or does not want to leave personal information or be found by other users. These fraudulent accounts can also be created by bots that are automated software designed to create and control fraudulent accounts.
The company's efforts to fight false accounts are visible and significant, but Facebook does not seem to have said the whole truth about the subject and also lied about its numbers. A recent report by the PlainSite Research Group says nearly half of Facebook users are actually bogus accounts. Facebook will lied to the public about the extent of its problem with fake accounts that probably exceed 50% of its network.
The report explains the effects that fake accounts can have on the platform and how this can affect not only the public's perception on Facebook, but also to the detriment of investors:
- its customers are buying ads on Facebook based on the fact that Facebook can write advertising to more than 2 billion human beings. If users are not realistic, businesses put their money in the garbage;
- Bots click on a random advertisement to bypass fraud algorithms. False accounts look good if they do not follow a clear pattern. This type of activity deceives advertisers, but rewards Facebook with earnings;
- fraudulent accounts are often deceived by other Facebook users through maneuvers that may sometimes involve governments.
The report also mentions that Facebook has long been a priority for growth and expansion of users, only the company does not do very well. In recent years, it has not registered new users and can still be maintained thanks to millions of false accounts that increase user statistics. It is therefore not absurd to think that the company can contribute to disseminating these fraudulent accounts for their own interests.
Source: PlainSite report
What do you think?
Do you think Facebook could create fake accounts to inflate its statistics?
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