In the world of the automobile you can see many studies on different topics every week. Although they are almost all interesting, sometimes they become superfluous.
In addition to the fact that this time a UK-based insurance company has published the results of a study, we can at least say that the latter is as simple as it is fascinating.
In fact, Veygo has identified the car brand that is most in demand in Google's engine, by country.
If Toyota dominates the planet, as our title says, we can see surprises in many places. Perhaps the most incredible thing is that domestic brands are rarely preferred. This is particularly the case in the United States, where Toyota has signed one of the 57 top positions worldwide.
In Italy it is Volkswagen. In Korea and Japan, we do not dream of Honda or Toyota, but of BMW. In England, Mercedes-Benz is the most sought after on Google. In China, Tesla dominates the charts.
And Hyundai is in Russia!
In France, Germany and Sweden there are local banners, Renault, Mercedes-Benz and Volvo.
And who is on the podium? BMW and Mercedes-Benz, which dominate research in 25 and 23 countries.
For American brands, this is not a panacea. Chevrolet is popular in Mexico as well as in four South American markets (Argentina, Colombia, Ecuador and Uruguay). Three countries are particularly interested in Ford, namely Hungary, Aruba and Gibraltar.
It's sad, but it's better than Dodge, which does not appear anywhere.
And Chrysler? In Burkina Faso. That's not invented!
The 10 most wanted brands worldwide (searches per month):
Toyota – 7.8 million
Honda – 7 million
Ford – 6.4 million
Hyundai – 6.3 million
BMW – 6.2 million
Volkswagen – 5.8 million
Mercedes-Benz – 5.1 million
Nissan – 4.9 million
Audi – 4.8 million
Renault – 4.8 million