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Francophone Africa is a priority for global hotel chains

An analysis of hotel development projects conducted by W Hospitality Group shows that currently more than 30% of all projects in Africa – before construction and on the ground – are concentrated in Africa that speaks French. The continuation of the hotel is on the continent, from Morocco via Ivory Coast, Senegal, Niger and Guinea, West and North Africa, to Madagascar, the Indian Ocean.

"So far, the penetration of global players in Africa in Africa was relatively low, but the lack of supply and increased demand imposes an imperative for development. Trevor Ward, director of the W Hospitality Group, explains.

In 2018, French-speaking projects in France have 131 hotels and 23,139 rooms, an increase of 12.4% over 2017. For Africa as a whole, 418 hotels and 76 322 rooms are planned.

The top five groups in Francophone Africa are:

-Marriot with 30% projects in French speaking French (38 hotels, 7,055 rooms)

-Accor with 11% of projects in French-speaking Africa (15 hotels, 2,658 rooms)

-Hilton with 9% projects in Francophone Africa (10 hotels, 2 112 rooms)

-Luvre with 8% projects in Francophonie Africa (11 hotels, 1,899 rooms)

-Radison Hotel Group with 7% of projects in the Francophonie Africa (9 hotels, 1,529 rooms).

In North Africa as a whole, North Africa and West Africa account for 60% and 30% respectively in boxes with 73 hotels and 13,886 rooms on one side and 43 hotels and 7009 on the other. rooms on the other side.

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