Friday , January 22 2021

Facebook used its users' data to fight competition and help their friends, according to the release of documents



Facebook CEO Mark Zuckerberg oversaw plans to consolidate the power of the social network and control its competitors by treating their users' data as a currency, while publicly announcing that it protects those data by approximately 4,000 pages of published corporate documents cover a large part of 2011 2015. received from NBC News.

About 400 of the 4,000 pages of documents have already been reported by other media, as well as a member of the British Parliament who explores Facebook's privacy practices after the Cambridge Analytica scandal. However, this cash is the clearest and most complete picture of Facebook's activities during the critical period, when the company struggles to adjust the growth of smartphones after its tough start as a public company.

Thousands of recently released documents were anonymously disclosed to British investigative journalist Duncan Campbell, who shared them with several media organizations, including NBC News and the Sddeutsche Zeitung. Campbell, founder of the International Consortium of Investigative Journalists, is an expert on forensic science who has worked on international investigations, including offshore banking and big tobacco. It appears that the documents are the same as those received by Parliament at the end of 2018, as part of Facebook's investigation. Facebook does not question the authenticity of documents obtained from NBC News.

Documents, including e-mail, lectures, presentations, spreadsheets and gatherings, show how Zuckerberg, along with his board and management team, found a way to use the data. the user, such as information about friends, relationships and photos, as a leverage of corporate partners.

In some cases, Facebook will award top companies, giving them access to their users' data. In other cases, Facebook has prevented access to user data from companies or competing applications.

For example, Facebook gave Amazon limited access to user data, as the company spent money on advertising on Facebook and was connected to the social network to open a smartphone Fire. In another case, Facebook discussed deleting user access to a messaging application that became very popular and was considered a competitor, according to the documents.

In the meantime, Facebook is developing a strategy to publicly define these changes as a way to protect the privacy of users.

Private communication between users is becoming increasingly important, Zuckerberg said in an interview with The New York Times in 2014. Everything we can do for people to feel more comfortable is good.

But the documents show that behind the scenes, contrary to Facebook's public statements, the company has many ways to impose third-party applications for Facebook's compensation to access its users' data, including direct payments, advertising costs, and data sharing arrangements. It is not unusual for cooperating companies to share information about their customers, but Facebook has access to sensitive data that many other businesses do not have.

Facebook finally decided not to sell the data directly, but to distribute it to developers of applications regarded as Zuckerberg's personal friends or who spend money on Facebook and share their valuable data, according to the same documents.

Facebook did not give preferential treatment to developers or partners because of their advertising costs or their relationship with executives. It must be noted that the company is not accused of violating the law.

Wave shows on Facebook

In mid-March, Facebook was faced with the departure of two of its top executives. Chris Cox, a producer of Facebook and Chris Daniel, withdrew from the company's management. According to The New York Times, their departure is closely linked to the controversial idea of ​​Mark Zuckerberg who wants to unite the three main platforms of the group, including Facebook Messenger, Whatsapp and Instagram. For a little over a year, emissions are monitored with each other within the company. They can be illustrated by, for example, the dismissal of Brian Acton and Jan Coom, the two co-founders of Whatsapp, that is, in 2017 and 2018. Also in 2018, the two co-founders of Instagram also left the company. Other officials, including communications from Facebook and the police officer and the security officer, also retreated.

Many explanations for his waves of firing indicate that these directors have left the result of irregularities between them and Mark Zuckerberg about how the CEO of Facebook runs the company. Writing links some of these departures with a scandal that has caused so much talk about it, Cambridge Analytics. Is this true? From today it can not be answered with certainty, no comment from Facebook does so. If the Cambridge Analytica explosion blazed, Facebook has always been unaware of the final use of data collected and processed by the British company, the recent accusations against the company say the exact opposite. According to reports of the British Observer weekly in March, Facebook will have hidden evidence from the beginning of this story, which proves that it is directly involved in the so-called " Case Cambridge Analytics.

In fact, in a case the The Guardian quoted in The Observer, at least one member of Facebook's Facebook board was aware of the true and permanent purpose of collecting controversial data for several years before the outbreak of the scandal. Will Facebook lied about it, claiming that he learned from the press the data collected by Cambridge Analytica should serve? This is what the recent British weekly claims have explained. Silicon Valley people testified that Mark Andersen, a member of the Facebook board, founder of venture capital firm Anderson Horowitz and one of the most influential people in Silicon Valley, attended a meeting with Christopher Willie held at the office of Andreesen Horowitz two years before William turned out to be a whistleblower, explains The Observer.

Facebook's shareholders vote to deny Mark Zuckerberg a president

Facebook issued a SEC document on Friday, announcing its annual meeting of shareholders on May 30 and confirming investors' proposals to be voted during the event. In fact, some investors are returning again to try to relieve Zuckerberg of the post of group president, change the structure of two categories of Facebook shares, and impose new governance on the social network.

The document submitted last Friday contains eight proposals from Facebook's shareholders, according to Business Insider, including two that are well-known to Internet users because they have already made the media online several times. Investors do not just want to justify Zuckerberg as chairman of the board of directors on Facebook in favor of engaging an independent leader, but also to create new fair and appropriate mechanisms to eliminate disproportionate rights of shareholders category B

As a reminder, in 2017, one of the big Facebook investors, Trillium Asset Management, stood behind the proposal for an independent president. But this resolution saw significant opposition among investors. Other major investors, such as the Index of the Total Stock Market and Fidelity Contraund, voted against the 2017 proposal.

In October 2018, four major US public investors in Facebook once again proposed to release Mark Zuckerberg as president and CEO in favor of an independent president. They justified their proposal with a series of notorious scandals that have been part of the social network for some time and have sought the support of major asset managers. The steady decline of shares since the start of Facebook's problems is also cited as another reason for their resolution.

In November 2018, following the release of the report that Facebook hired a public relations firm to fight criticism against the company, investors flooded their proposal to end the post of chairman of the board of directors who sold Mark Zuckerberg and more than his position as chief executive of the group. However, the position of the social network on the issue of establishing an independent presidency is very well known. According to Facebook, an independent president can create insecurity, confusion and inefficiency in the functions and relationships of the board and management.

However, efforts continue. Activist investors controlling more than $ 3 trillion shares lobby to justify Mark Zuckerberg as chairman of the board of directors on Facebook. Also, many other changes in corporate governance are planned, provided that voting is beneficial to these activist investors on May 30th.

Source: NBC News

See also:

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