Dacia will launch a hybrid-powered off-roader, according to an article published by Bloomberg, citing anonymous sources. Dacia currently has a very high emission level and needs more efficient engines to avoid penalties for the 2020 Renault Group.
"It's hard to imagine Dacia staying away from this trend," Olivier Murgut, head of sales at Renault Group, told car electrification. Dacia currently has the highest recovery distance between the EU 2021 emission targets and the current average mark level. For this reason, the French company, which owns the Romanian brand, must take measures to minimize Dacia's emissions with the help of more efficient engines. A hybrid engine is unavoidable at the moment, but its introduction could affect the brand's versatility.
Renault representatives have repeatedly stated that the Dacia electric model is still not suitable, as the brand's main advantage, the price will be severely affected by the introduction of the electric proposal. Conversely, hybrid engines have become increasingly available, and new lightweight hybrid 48-volt batteries are starting to cost close to the diesel engine.
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Currently, based on current fleet emissions, the Renault Group will have to pay fines of around € 450 million after the entry into force of the new CO2 emission limits, with Dacia cars having the highest sales impact ever. and raise the group's average emission rates, given that Renault's efficient models have reduced sales. The calculation shows that about 17% of the group's estimated profit could go towards CO2 penalties.
Turned all these years into a profit center by the Renault Group, Dacia now generates, as analysts estimate, about 10% of net income, comparable to a premium brand and maybe even on the margins of some of these expensive brands. Introducing hybrid or electric motors could cost the Dacia brand about 671m euros, or 1,269 euros for a sold car, according to an estimate by Arndt Ellinghorst, analyst at Evercars ISI in London, quoted by Bloomberg. He says there is very little room to introduce these costs into the prices that Dacia customers accept.
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Renault currently sells the Zoe electric model for around 23,000 euros and is set to launch the cheapest Clio hybrid engine in 2020. After that, the petrol-electric plant could also enter the Dacia offer. probably with Duster, which has the highest price in the range and this allows for the introduction of costs in the profit margin. However, it is not excluded to see a new model in range, another SUV, more expensive and better equipped.
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