Health and health, sustainability and "increased convenience". These are the three main topics that market researchers predict a trend in the food and beverage industry in 2019.
According to Mintel's predictions, consumers in 2019 will see more products that respond to the growing demand for responsible, sustainable and practical options for food and beverage.
Here's a synopsis:
Green consumer customers are now extending their definition of sustainability to the entire life cycle of a product, from farm to packaging, to retailing and revival. It is a 360-degree approach that Mintel calls "a new sustainability," which includes collaboration between suppliers, manufacturers, governments, non-profits and retailers.
We expect to see more bio-based packaging materials replace one of the world's greatest environmental hazards-plastic, and see the concept of upcycling becoming more popular. Manufacturers will also publish efforts to improve air pollution, plant welfare and regenerative farming.
Health, wellness and beauty
The food and beverage industry will seize the beauty industry's replicas of holistic, proactive and preventive claims in products that promise to help consumers grow in grace. Do not be surprised if you see more products claim to refer to everything from bones, wrists, brain and eye, along with other health problems related to old age.
Mintel researchers make bold, though vague claims, predicting that in 2019 a "new generation" of modern, delicious, varied options for food and beverages will be seen. Meal meals that are already popular will take on the tastes and formats for the quality of the restaurant, while new technological innovations will also "increase" the experience of food and drink from planning to purchase until preparation. Similarly, premium convenience will not be limited to the evening, but will extend to snacks and breaks for drinks. JB
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