The strategy of ZX Investments To strengthen the craft market (craft beers) in the world is to invest in businesses with growth potential.
This is the case of BarbarianThe Peruvian Brewery, which became part of the ZX, raised 100% of its shares for an undisclosed sum, maintaining the team of founders and associates. In the operation, it was agreed that the bar was in the hands of the founders.
Since 2015, ZX Ventures has been a global growth and innovation group of AnheuserBusch InBev.
With this, barbarian becomes part of the global portfolio of craft beers from ZX, and plans to triple its plant's production capacity by 2020 and thus position itself on the Peruvian market.
"The goal of this deal is to maintain the success and growth of the barbarian, while taking advantage of market opportunities where the demand for craft beers is increasing," he said. Daniel Mayadirector of craft breweries at ZX Ventures for Middle America.
The main idea of this acceleration would be to gather more customers.
"Today the business is very focused in Lima, both in the commercial channels and in the four stores. Distribution is also available in other cities in Peru, but it does not reach 10% of the business and it is at this point that we know we can strengthen it, "Maya said. The company is also striving to grow with a draft format (waste) that still has little presence in the local market.
To date, barbarian has 4 bars and will try to expand this business. "We believe there is room to open up to 20 flagship stores (with full offer) and another 20 smaller ones (which would offer up to 4 varieties of beer. Between 40% and 60% of these stores would be in the province where we have not yet landed "Said Maya.
Other Yes, I say
Internationalization Although barbaric is already present in foreign markets, ZX will try to boost the presence of the Peruvian brewery in markets where it already has brands such as Brazil (Colorado), Colombia (BBC) and Mexico (Cucupi). In countries like Brazil and Argentina, the craft beer market already represents between 1% and 2% of the business.