This Monday, November 11th, many people around the world will celebrate 11/11, one of the days with the highest number of promotions for online purchases (as with Black Friday) The call "Graduation Day" It has become a tradition of cyberspace and originated in China under the name Guangung iei.
In 1993, Nanjing University was the scene of a total singles meeting. Given that 1 represents a single person, the date chosen for the celebration was 11/11. However, and although it seems like it was a day to appreciate that we have no partner, the celebration served as an excuse to hang out with these people to find a job.
Currently, many companies have used the date to increase their sales with unique promotions throughout the year. In 2009, it will be the giant Alibaba who consolidated the campaign by recording the date and setting up an online bidding scheme with AliExpresshis market.
With the premise of consumerism, 11/11 is spreading worldwide, ceasing to be exclusive to China. It is no different in the area of consumption, so if you were thinking of buying a product, this date may have been crucial since Promise discounts of up to 70%.
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