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Food chains make powerful cuts to Easter favorites



[Nettavisen]: – Every day we push the prices, and today we have only reduced the number of hundreds of items, says the Communications Manager at Kiwi Christine Aakvag Arvin to Netiassen.

Many of the cuts are quite small, but Arvin confirms that Kiwi has also reduced the price of many popular Easter goods.

  • The favorite Kvick lunch ranges to 20 NOK for a wooden package in Kiwi (against NOK 32.20), ie NOK 6.7 for a plate, a price reduction of almost 40 percent.
  • The oranges, another popular Easterware, from the "season" go up to $ 6.90 a kilogram. It's lower than at any time last year.
  • Easter Shower Solo and Sugar Solo Sugar also became cheaper. Four packages of one and a half liters of Solo cost 58.90 NOK, compared to the previous NOK 69.90.
  • And four packets of one and a half liters Solo Super, meanwhile, cost 57.90 NOK, a drop of 68.90 NOK.
  • Healthy candy, now called rock frogs, is sold at NOK 9.90 (against NOK 12.90).

The case continues below the picture.

The oranges now cost 6.90 NOK with Kiwi, less than any time last year. Photo: Halvor Ripegutu

The oranges now cost 6.90 NOK with Kiwi, less than any time last year. Photo: Halvor Ripegutu

– We must be the cheapest, whether it's everyday or fun. We are concerned about fresh and green and therefore have reduced the price of both oranges, as well as fruits and vegetables in glasses, today. We will, of course, be the cheapest for the other goods, says Arvin.

Competitors react

Also, Kiwi competitors say they are cutting prices. The extra Extra prices of Coop showed a lunch price with four Kvikk packages of NOK 26.70, ie a package of NOK 6.7, which is cheap as Kiwi.

The chain also significantly reduced the cup for Easter Easter, from NOK 49.90 to NOK 34.90. And with four packages Solo costs 59.90, ie one penny more expensive than Kiwi, but still significantly decreases.

– When we approach holidays like Easter, the price of typical seasonal goods always decreases. Low price chains are closely following each other, and Nettavisen's latest research shows there are minimal differences, if any, in prices, says Harald Christian in Coop at Nettavisen.

– There is no price war

However, he thinks that this is not a price war, but quite normal campaigns and price adjustments. In this way, Christianens used the opportunity to expand to the competitor.

The case continues below the picture.

Kristin Aakvag Arvin in Kiwi and Harald Christian in Cup. Photo: Kiwi / Coop

Kristin Aakvag Arvin in Kiwi and Harald Christian in Cup. Photo: Kiwi / Coop

– If Kivi suggests that the price of the war started on Easter goods, she suggests that they need attention. Additionally, it has risen 11 percent this year. It is possible that this good growth will put pressure on the competition, says Kristiansen.

– The customers, who are the ones who own us, know that we have promised that we will be at least cheap, and we will monitor the competition at a price, while our 9,000 employees do not take Merit Easter. There is no reason to be deceived by Kiwi, and add your shopping trip to one of our competitors. Extra always has low prices, says Kristiansen.

– More expensive

Kiwi responds by saying that they are kiwi is the cheapest cheapest discount chain in Norway.

– It confirms one price survey after another. The VG is the exchange of fruits and vegetables in February, the Extra was 16 percent more expensive than us. In addition, we have the highest bonus for fruits and vegetables. We are proud to be the chain that pushes prices and works for people's health, says Arvin.

She adds that Kiwi has the best reputation of the industry.

– Kiwi never lurks customers. But it's nice to inform our low prices for oranges, fruit and vegetable drinks and drinks, and I hope we will inspire some extra fruits and vegetables at Easter, says Arvin.

Rema follows

Also, Rema 1000 says they have cut prices:

– In Rema 1000 we will have the lowest prices for Easter. Today we have reduced the price of some Easter products and will monitor the market so that we will have the lowest prices. Today we have lowered prices for, among other things, the frozen lambs of Easter, Solo and Quick Luny, says Frederick Jahr, media manager at Rema 1000, in Nétavissen.

An object traditionally reduced in these times is small, which a few years ago cost only 2,90 NOK per hectare. However, in recent years, the price of wars was less intense for this product, and Arvin says the price for now remains unchanged for this point in Kiwi.

The case continues below the picture.

The Kiwi's little fruit now costs less than the usual small ones. Photo: Halvor Ripegutu

The Kiwi's little fruit now costs less than the usual small ones. Photo: Halvor Ripegutu

"In response to wars from small wars, we started healthy food in 2017. These have become a great success since the first day, and healthy baby food is now healthier than usual in kiwi," said Arvin.


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