Self-propelled technology has come a long way in many of today's cars.
Volvo is one of the leading car brands. Earlier this fall they showed us a very ambitious concept. Namely, the Volvo 360c. A very interesting study of how they look
for the future of passenger transport.
The car is a fully autonomous or independent, fully electric car without a human driver. The concept uses the freedom of design that occurs when removing the steering wheel and the internal combustion engine and avoiding the introduction of passengers
two or three places.
Lex Kerssemakers has been one of the leading Volvo managers for many years, currently he is the vice president for Europe, the Middle East and Africa. Kerssemakers have recently visited Norway. We took the opportunity to learn more about what she thinks about development
in the coming years.
Yes, it's coming!
His job is to predict how technology will develop, what Volvo will do to achieve it.
We got an exclusive meeting and we did not have the opportunity to leave. Among other things, ask for a new and exciting Volvo concept car, 360c. Does it become a reality or is it just a dream about high flying.
– This is coming. I can say it with great certainty. Perhaps not quite in this project, but it is not so important. But technology, application and the way we use technology – comes. And that's what it is
important here, not what the car looks like, says confident Kerssemakers.
"The industry will change in the coming years, and Volvo will be one of the leaders in this development." Autonomous driving allows us to take another important step in safety. Volvo is a car brand that puts people at the center.
We emphasize the daily life of our clients and security – and how we can help to make it better, he explains.
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Certainly to do
But that's when he does not want to say anything about it. It suggests, however, that it can take no more than 10-15 years. The development is fast.
– Absolutely, but we have to do it step by step. The most important thing is to do it well, safely.
"There are too many who die in a traffic jam, about 1.2 million people each year. Most accidents result from human failure. We want to do something about it at Volvo. Comprehensive research and research shows that with self driving
cars, this number will fall, translates with emphasis.
But completely painless, it's hard to go. You must, as you know, crush eggs to make omelettes. It's a bit the same.
"Yes, and it's bad for the press when the accident happens with a self-propelled car, everything is fine and big, but as mentioned, 1.2 million people lose road life every year in cars that do not leave
Cars should inform others about slippery roads
– Driving is never inspirational
– I said that I understand skepticism and that it is extraordinary. Again, we have to do it step by step and carefully evaluate along the way. But we'll get it, I have no doubt it will be put in there
where it is easy to use. Let me give you an example:
"Few people think it's particularly nice to stand in an endless queue on the highway, how often you get in and out of larger cities during rush hour, it can take a few hours, in which case we know many would like to work, watch movies, read them
book, you have a phone call, or just relaxed and can take a nap?
"In this case, the defeat of the drive line will also not be a strong argument." In any case, I rarely experienced driving or driving as inspiration, laughing.
"I think the transition will be good when you get used to thinking. It can be like listening to the radio and watching TV," explains Kerssemakers.
But in the long run, Volvo thinks it will take a long time. They look at it as a potential competitor for air travel on shorter distances. Fall asleep when you get in the car and wake up refreshed when you're on the move.
Also read: This is the future of Volvo
The phase of refraction
The fact that it is now more common to book a car online without the dealer's mediation, will probably also affect the structure of the seller in the future. Also the fact that electric cars have much lower maintenance requirements than fossils
Around these things, which should not come as a surprise, the Kerssemakers have wondered.
"It's true that electric cars have much lower maintenance requirements than fossil cars, but it will take some time for the introduction of electric cars. In recent years, we have sold record cars and will sell fossil cars in the future.
Even though our cars belong to those with the longest lifespan, there will not be big things around the seller's structure, in any case, six to seven years, he thinks.
"We also see that not everyone is ready to make a reservation for a car and online services, many still like to watch and carry before buying, but I think that we are in a breakdown stage and that there will be new models of trade and new services.
For example, we had a great success in online booking when we introduced the second generation XC90 to the market. That's a few years ago. These experiences are important. They will continue with us to continue to develop and adapt the market.
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The future will be different
"Another interesting thing for us is Care City Volvo. In short, we offer a complete car package, a subscription that covers the whole car team from financing, maintenance and change to another car if necessary, etc. Just a car
from a to Z.
"It is also exciting and we have great faith in the future, it is still at the stage of trial and error for us and it is worth bringing us user experience to further develop this concept.