After support Dev D, Wednesday. Rang De Basanti and barfi! during his earlier UTV rounds, the dynamic duo, Ronnie Screwvala and Siddharth Roy Kapur, now joined hands Pihu, directed by the winner of the National Vinod Kapri Award, which he previously directed Miss Tanakpur Haazir Ho.
Wkręty i Kapur will take part in their relationship with Shonali Bose Priyanka Chopra-Farhan Akhtar-starrer The Sky is Pink, and Shah Rukh Khan-star Rakesh Sharma biographical Sare Jahan Se Achcha (directed by Mahesh Mathai), which will be held on the floors next year.
Pihu is the first collaboration between Screwvala RSVP and Roy Kapura's films in Kapura. The film tells what happens when circumstances make a two-year-old girl alone in the apartment. It is based on a true story and has only one figure in the entire text. "We were in the process of developing another project with Vinod and he told us about it Pihu. We have seen this and we were amazed that he managed to create a 90-minute experience with a two-year-old and he kept your attention throughout. He keeps you on the edge of the seat and emotionally charged. Then we decided that we want to support this film. It's always exciting to meet directors who want to tell stories that distort the status quo with a bold, new narrative style, "said Kapur.
"Imagine 90 minutes of experience in sorcery. It can easily be a real story, and yet it pulls into your heart all the time. Pihu it's excitingly real, "said Screwvala. Pihu he was officially elected to the prestigious international film festivals, including Vancouver, Palmsprings, Iran, Morocco and Germany. It was also the opening film at the International Film Festival in India (IFFI), Goa, in 2017.
In his second rounds, the duo maintained that he would like to develop his own scripts, but there may be exceptions, such as Pihu. "Both Siddharth and I decided that in our second avatar we will receive films in a different way. We create our own scripts. Pihu It was different and when we watched the movie, they took us away from the fact that we will not deal with ready films. It was special. Films like this must be open to the public to come and see, "said Screwvala.
What's more, when talking about their long-term relationship, Kapur said: "For me, knowledge is great because I've worked with Ronnie for 15 years since he founded UTV Motion Pictures in the early years. There is a meeting of minds in terms of content that we want to develop and produce It just feels comfortable and almost the same in our second avatar, because there is no sensitivity to everything. "
"There is a creative environment, there is a vision, there is a deep sense of understanding and trust between Siddharth and me. Especially when you do things out of nothing, you need a lot of faith, because anything can be your best plans, things can go wrong, things will change and you still want be clear that the final product will be what it is, it wants to be. We have this level of comfort, "said Screwvala.
The duo will take it from the place where they finished the previous time – supporting a breakthrough cinema and encouraging new talents. "From the very beginning, Ronnie's philosophy on UTV was the same, we were not film-bound and it was always a directing approach." We supported directors who had great stories to tell, no matter how their previous films might not work or it was their first movie From Dibakara Banerjee, through Rakeyysh Om Prakash Mehra, to Neeraj Pandey, or Rajkumara Gupta … it was never about the support of the new director, but about the support of the one who had a great story to tell, the director who fully invested in it – said Kapur.
Developed by Screwvala: "It's not just about giving chances to new people, but once you know you're a director, you do not think of him as the first director, there's nothing charitable. If you're convinced, you're going with it. you are building organizations and working with new people, we do not think about giving opportunities to entrepreneurs of the first generation. Working with new talents, new ways of thinking are great fun. "
And the most exciting part of their running individual production costumes is to create your own scripts. While upcoming Screwvali projects include Kedarnath. Sonchiriya and Uri, Kapur, in addition to the eclectic production of a number of films (Vinil Mathew-directed Sinbad and Sooni Taraporevala Boys ballet) goes in a big direction using digital technology, working with Jio. "We're working with Jio and we're going to start a few concerts next year." It's a great opportunity for content creators to have access to stories available across the country, "said Kapur.
"For me, movies are fun right now. If you really like something creative, then we will look at digital," said Screwvala, who, together with Kapura, was to reunite with Aamir Khan in the film Rakesh Sharma. But for some reason the actor gave up and SRK replaced him. Aamir has worked extensively with film producers such as Rang De Basanti, Delhi Belly. PK and Dangal. "We will work with Aamir at all times, but now we focus on it Mahabharat– said Kapur.
Because the year 2018 brings Bollywood profits compared to previous years, both Screwvala and Kapur are very excited about the future. "This year, the number of footfalls has risen compared to the last years, when it is falling and it is a great sign .This tells you that the cinema is nowhere to go, it's all about creating great content and people will come. the impression, as always, only that we did not give them good films, it is not that OTT or digital take them, they will come to the cinema week after week, if they like the content, "said Kapur.
Finally, commenting on the stellar system, they both unanimously believe that the combination of a star combined with a great story and scenario can not be overcome. "What has changed, probably movies that did not have any stars in the past could have a glass ceiling at the box office, but it's changed now and they're doing Rs 100 crore plus numbers, and that's a great sign. Seven to ten years ago it could have done half of it, if not less, which means that the taste of the audience has expanded, but it has not changed. Viewers will continue to make films about great shakes, and will also make films with a small or medium budget, "said Kapur.
Publication date: November 17, 2018 17:16
| Updated: 17 November 2018 17:16
Updated: 17 November 2018 17:16