"Every day, we get between 1.5 and 2 times more sugar every day than it is good for us, often without realizing it, adding sugars to products," says Hanneke Dessing general director of the Diabetes Fund.
Half of adults in the Netherlands are overweight and therefore have an increased risk of type 2 diabetes. In this type, the body does not respond well to insulin, a hormone that regulates blood sugar. Insulin is, as it were, invisible and can not do its job.
According to Diabetes Fund, over 1 million people suffer from this form of diabetes, and a thousand people are added per week.
Participants of the competition received a suitable digital magazine. Includes recipes, shopping lists, tips, questionnaires and a lot of information about sugars in food.
According to the recommendation of WHO World Health Organization, an adult woman can receive 50 grams of free sugars a day and an adult woman receives 60 grams. Free sugars are all sugars added by the producer and all sugars from honey, syrups, fruit juices and fruit concentrate.
The sugar cube is equal to 4 grams of sugar. So an adult woman can consume 12.5 sugar cubes daily, as recommended by the WHO. A man is allowed a bit more, namely 15 sugar cubes. This is because people have a greater demand for energy.
According to the Diabetes Fund, the Dutch are far above this. "We eat about 20 sugar cubes from free sugars a day, which gives 30 kg of free sugars a year."