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Uber promotes to get off in more cities in Argentina: what they are and what they are missing – 11/19/2018



Even with the limitations and conflicts that he has in Buenos Aires, Argentina is the country where Uber has the highest growth rate in the world. In the company, they emphasize this fact and not only see a great opportunity to expand their penetration on the local market, but they are already developing a strategy sign off in more cities and add benefits from your platform.

This technology took place at its headquarters in San Francisco, United States, where a meeting with the Latin American media took place Clarinwhere he predicted his plans for the region and presented his perspective on the future of mobility in the city. There it turned out that in Argentina they already had direct and advanced conversations at least ten cities different sizes to perform their services.

Then from Chile, Communication Manager Uber from Southern Cone, Juan Labaqui, confirmed before the consultation of the newspaper: "There is a very good dialogue and Advanced talks with the districts of Cordoba, Santa Fe and the Northwest region, Our goal is development, and commitment is to offer services that people want and value. "

César Randolfo, driver of Uber in the capital of Mendoza, where the platform has been operating since the end of October. Photo of Delfo Rodríguez

César Randolfo, driver of Uber in the capital of Mendoza, where the platform has been operating since the end of October. Photo of Delfo Rodríguez

In the company, they prefer not to talk about times, but the intention is first, to achieve the right in every place that regulates its operationhow it happened in Mendoza.

In this line there are already several cities that assess possible legislation at the legislative level. "Puerto Iguazú, Posadas, Rosario, Jujuy, Córdoba, Buenos Aires Province and more recently Morenowho asked us for information about our services and we will deliver them "- said Labaqui, these are not ordinary debates because of the habitual resistance of taxi drivers and taxi drivers towards the company.

The numbers that the company shows Province of Cordoba Although it does not work there yet, it surprises and reflects the potential. It has 120,000 registered, of whom 40,000 have traveled with Uber, where he serves. Also there 25,000 registered as possible drivers.

in Puerto Iguazú there is a special case that can speed up times: On the other side of the border, in Brazilian Foza, the application is already working and is widely used by tourists who visit waterfalls. Labaqui points out: "Puerto Iguazú is very interested because in Foz we are already very integrated cities".

"Mendoza Model"

The idea of ​​the company in new places is to follow the steps taken in Mendoza, which they consider to be "model" experience, Special provincial legislation, the mobility law, the first regulation in Argentina, which recognizes transport between private companies through platforms as a new category, different and complementary to existing ones.

This opens the way to expanding the business. Apart from car travel, his basic record made it possible in Mendoza and its surroundings on October 25, in December will start Uber Eats, its food delivery at home.

In December, the company will add a Uber Eats delivery service in Mendoza. This will be the first place in Argentina.

In December, the company will add a Uber Eats delivery service in Mendoza. This will be the first place in Argentina.

They emphasize that the order will arrive within a maximum of 30 minutes, and everything is done using the application: the user first selects the restaurant and then chooses the delivery of food and delivery. The system, which debuted in Argentina, is already present in 350 cities in 36 countries.

Buenos Aires is another story. It was a place that Uber arranged as a gateway to Argentina in April 2016, but without generating consensus or waiting for a regulatory framework. Along with the violent reactions of taxi drivers, the conflict with the Buenos Aires government, which through legislation has sharpened sanctions against drivers considering them illegal, seems to hinder the possibility of adding services through the platform in a short time.

Taxi drivers' protest against Uber before the legislature in Buenos Aires this month. Photo of Luciano Thieberger

Taxi drivers' protest against Uber before the legislature in Buenos Aires this month. Photo of Luciano Thieberger

In company admit that they were wrong with the way to reach Capital and Mendoza, they applied a different policy, in line with the turn that took place in the world with mods from the founding of the new General Director, Dary Khosrowshahi, just over a year ago.

Dara Khosrowshahi, current global CEO of Uber, in May this year at the technology fair in Paris. Photo of AFP

Dara Khosrowshahi, current global CEO of Uber, in May this year at the technology fair in Paris. Photo of AFP

Now over one million people they move from Uber in Buenos Aires and Conurbano: each week, 2500 to 3000 drivers are activated, and 45 thousand users are asked for the first trip. Meanwhile in Mendoza in less than a month over 65,000 people have registered in the application.

Thanks to these numbers, Argentina is one of the Latin American countries in which technology This puts more emphasis on its expansion. In fact, it is expanding its operational team, and it already deals with both Chile and Uruguay from local offices.

Not only traveling by car

"Potential for us to offer much more in Argentina, it has large cities with traffic jams and different needs, we want to be part of the solution," he diagnosed the Uber manager in San Francisco.

It's a "solution" far exceeds what the app offers at the local level today. They showed theirs at the company's headquarters The most modern proposals for optimizing city travel that are already applicable in the United States.

Rachel Holt, responsible for the New Mobility area, stressed that they ceased to be car companies multi-platform which aims to increase the efficiency of cities.

"We have bicycles, scooters (electric skateboards), food delivery … Time to consolidate as an integral alternative to mobility, "they said, they are also advancing with their futuristic development for 2020: autonomous vehicles (without a driver), delivery of food with drones and even flying cars.

Uber electric skateboards or scooters are already visible in cities in the United States.

Uber electric skateboards or scooters are already visible in cities in the United States.

The most specific: for 2019, they are designing an aggressive expansion strategy in Latin America electric bikes for rent by Jump, a startup that Uber bought six months ago for around $ 200 million.

Unlike conventional bicycles, They have an electric motor that supports pedaling and minimizes the effort. For now, they are in 10 US cities at the expense of two dollars for 30 minutes, although they explain that the price will adapt to every new market.

On the sidewalks in San Francisco, Jump bikes are waiting for users.

On the sidewalks in San Francisco, Jump bikes are waiting for users.

Jump's founder, Ryan Rzepecki, stated that about 10 daily trips are per unit, and the average route is four kilometers. In San Francisco, we see them stationed on sidewalks waiting for users, as well as ongoing in various districts.

Holt predicted that they planned to take them at the beginning of 2019 to Mexico Citywhere they will compete with other brands that have already started their experience. They also point to Brazil, And Argentina? They regard it as a market "Interesting and possible"Although they do not set deadlines, it seems that it is a matter of their arrival time.


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