Butcher and veganism are two words that, a priori, are not combined together. However, some British entrepreneurs decided to bet on something that was not in London and opened it first vegan butcher shop from the British capital. They did not imagine that his success would be so resounding: queues formed before the opening and in just 5 hours they sold all the shares.
The success was repeated the next day, everything that was on the displays was resold. But after this feat, the promoters of this idea had new news to celebrate: your online store was out of stock. In just ten days they were able to sell the entire fund to the virtual store.
Matthew and Ruth, the business owners, explained to Travel that “we are complete obsessed with love and support that we have received from our customers over the last few weeks! This shows that there is a huge appetite for plant-based foods. “But her success is not a coincidence.
Age is a reference
Although their success is huge, for those who already knew these entrepreneurs it is no surprise. They wear two years installed on the famous Camden market with a restaurant offering “vegan versions of classic American food”. It made them one of the favorite places in the city to enjoy vegan food, so the butcher shop was a natural next step.
On Rudy’s shelves, as the business is called, you can find classic vegan burgers, but also blood sausages, smoked ham, bacon or meatballs… All vegans, ie. without any wildlife ingredients. They themselves are responsible for preparing different foods because in this way “we know perfectly well what we are selling to our consumers”.
Ruth and Matthew explain that “we showed it our meat alternatives are so good as the real ones, and what better way to confirm it than with this store. This way, vegans and flexitarians no longer have to rely on eating out for the best vegan experience; Now, they can go to our butcher shop, fill their fridges and create their own plant-based masterpieces at home. We are very excited! ”
Bring this success, the next step is to expand the business, after realizing that vegan food is becoming more accepted. For this they are looking for a place where they can expand their kitchens and, thus, their bottom line. At the moment, you can not buy it in Rudy’s online store from Spain, but do not rule out that it can be done in the near future.