Sunday , July 25 2021

Diego Maradona’s legacy: hotel, villas, cars, but the greatest treasure yet to come Sport

According to the American site, Maradona is one of the highest paid footballers of his time.

The Argentine, who shone in the Argentine national team and at Napoli between 1980 and 1990, earned around 500 million. dollars (420 million euros) – earned this amount as a footballer and coach and by advertising various goods.

But spraying wealth and allowing himself to live chic, he always held the left.

“I do not think he saw a mismatch between money and leftist policies,” said Simon Chavik, a sports marketing specialist at the University of Lyon. “According to his concept, he saw himself as two people: Diego, a child from the slums of Buenos Aires, and Maradon, a celebrity in world football.”

VIDEO: Remember the life of the legendary footballer Diego Maradona: “Looking at the ball and chasing it – it makes me the happiest person in the world”

For the rest of his life, Maradona had a contract with German sportswear maker Puma, except for a brief partnership with Japan’s Mizuno when he returned to Boca Juniors in 1995.

In 1982, when it came time to pay more and more money for football stars, he gave his T-shirt to a young Coca-Cola bottle fan. He was then invited to advertise by Hubble, a watch dealer, Konami (computer games, EA (FIFA)). Football schools stick his name on his door in China. Castro.

Most of the money melted, but investments and real estate remained: a factory in Venezuela, a hotel in Havana, several apartments in Buenos Aires, 300 thousand. valuable jewelry received on arrival in Belarus.

Still luxury cars in Argentina and Dubai, where he got 300,000 while working as a coach. value of Rolls Royce and 145 thousand. dollars worth of BMW.

It is estimated that there are about 75 million left. the value of the property, as well as the advertising contracts that will now be cared for by his relatives – an ex-wife with two daughters, three more recognized children and at least three other unrecognized persons living in Cuba.

According to sources close to the family, on whom the AFP news agency relies, the divisions could turn into a “fierce struggle”.

Italian tax authorities are still demanding $ 35 million. taxes for those seven offensive seasons in Naples (1984-1991) and should therefore be followed by a division of wealth.

The legend of D. Maradona will have no limits like material wealth.

His image more than a house or a car should bring financial benefits to those who will manage his brand.

“After he dies, the vision of a man who was a talented footballer, wore short shorts and had dark curls will be strengthened. “Everyone will want to highlight these characteristics and try to cover up the bad moments in life,” predicted Alexander Ilarlard, L’Equipe’s special correspondent in Argentina, in 2010. The author of a biography of D. Maradona was published in 2016, and he also translated the story of the legendary footballer about the triumph of the Argentine national team at the 1986 World Cup (“My Truth”, 2016).

VIDEO: The whole world mourns: thousands of people with tears in their eyes came to say goodbye to Diego Maradona

The shoes of his name, which Puma produced with the help of Eusebio and Pele, but became popular in the time of D. Maradona, as well as the vintage T-shirt of Boca Juniors or the legendary clothes from Napoli, marked with the number 10, will be remembered.

But Maradona will remain something else: a favorite symbol of the poor in Latin America, a man he considered his own, who spoke out loud about the shortcomings of the rich.

“People on the streets of Argentina will have a long-standing feeling,” Ilillar said.

The image of the Argentine football legend is no less strong than that of Che Guevara, a famous revolutionary born in the same country, who became the leader of the Cuban and other partisans in Latin America.

Marketing specialist Simon Chadwick will add 1960s American rock star Jim Morrison: “We still make money from Che Guevara and Jim Morrison, even though they died a long time ago (1967 and 1971). As in their cases, Maradona’s name will remain of economic value in terms of his name, image and words.

“The key question remains whether his asset managers will allow him and others to make money this way.”

The answer may take some time. Maradona did not talk about it during his life and did not leave a will in the pre-death.

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