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Why You Should Wear It Pink on Friday for Breast Cancer Awareness Month UK

Wear it Pink has raised over £ 33 million for breast cancer research so far. (Picture: Supplied / Breast Cancer Now)

October is Breast Cancer Awareness Month and this Friday October 18th is Wear it Pink Day.

In Mean Girls, it might have been Wednesdays that were the day to wear pink, but this week the Breast Cancer Now charities are asking you to wear pink on Friday in honor of their Wear it Pink day.

But what is Wear It Pink Day and how is it linked to Breast Cancer Awareness Month?

What is Wear It Pink Day 2019?

Around 55,000 women and about 370 men have their lives affected by breast cancer every single year and 11,5,000 women and 80 men die from the disease annually. That equates to the devastating statistic of nearly one death every 45 minutes from breast cancer.

Wear It Pink Day brings together thousands of people across the nation to support and promote Breast Cancer Awareness Month with the aim of raising money for charity and showing solidarity and support for those affected by breast cancer.

The day encourages people to wear something pink (or a whole outfit) and support Breast Cancer Now by raising money for charity.

Do as the fashion set did during Paris Fashion Week wearing a top-to-toe pink emblem (Picture: Jeremy Moeller / Getty Images)

Talking about Wear it Pink Day, Emmerdale actress Lisa Riley who backs the charity said: 'Breast Cancer Now wearing that pink day is a cause really close to my heart as my beautiful mum Cath sadly died of breast cancer seven years ago.

'When she died, it felt like my world collapsed around me. She was such a positive person, and, in her memory, I'm really passionate about helping Breast Cancer Now make a difference to the lives of all those affected by breast cancer, now and in the future.

Lisa Riley is a proud supporter pf Breast Cancer Now's wearing that pink day (Picture: Supplied / Breast Cancer Now)

'I love wearing this pink day as it brings together thousands of people all over the UK to have fun, but also to fundraise for Breast Cancer Now, helping charity fund world-class breast cancer research and support for people like my mum . '

How Can Wear It Pink Help Fight Breast Cancer Survival?

In April 2019, Breast Cancer Now merged with Breast Cancer Care to create the UK's first comprehensive breast cancer charity.

Breast Cancer Now works to support and fund nearly 450 of the world's best researchers across the UK and Ireland to further research and understand breast cancer and its causes and treatments.

The charity currently funds about a third of all breast cancer research in the UK and last year the charity responded to nearly 7 million breast cancer support requests.

Since launching in 2002, Wear it Pink has raised over £ 33 million for breast cancer research.

To help support Wear It Pink Day, offices and schools are asking people to donate and wear pink for the day and people also hold pink-themed bake sales, raffles and parties – with all the money raised going towards Breast Cancer Now. For some Wear It Pink fundraising ideas and to register visit

The charity hopes to raise enough money with its annual Wear It Pink Days and other fundraising activities to ensure that by 2050 everyone who develops breast cancer will live.

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