Apple is expected to present a new video streaming service to compete with Netflix when it will hold a live event at California's headquarters on March 25th.
The technology giant has confirmed it will announce the announcement at Apple Park Campus in Cupertino later this month, sending e-mail invitations to the media, which include cinematographic animation and the answer "It's Time to Show."
Reports suggest that the event can also be used to detect new magazines and news subscriptions for the Apple News application, features that could allow users to manage and watch multiple subscriptions from one place.
Apple's service service – which includes the Apple, App Store and Apple Pay music service – is becoming more and more important to the firm as an alternative source of revenue after the fall of iPhone sales at the beginning of the year.
Contrary to the sales of 15 percent in sales of phones released in the last quarterly financial results, Apple's revenue grew by 19 percent to about 8.3 billion pounds in the latest figures.
Apple Music has been a successful addition to the company since its launch in 2015 by acquiring more than 50 million subscribers and closing the market leader at Spotify, which reached 87 million subscribers at the end of last year.