Wednesday , September 22 2021 Close Services | – The e-commerce website officially closes its services as it will be merged into, which focuses on the fashion industry.

The company, led by Hadi Venas, claimed that this strategic evolution was carried out to better serve consumers under one brand, one trip and one consumer experience,

In an official announcement Thursday (11/21), Wenas revealed that will offer experiences for buying omni-channel channels, a method of buying more than one sales channel, both online and offline.

"This is a strategic development to maximize the experience of all channels for consumers, with the support of Matahari's universal department store from one brand Now Indonesian consumers have more opportunities to buy fashion items without any limitations, both online and offline, Venas.

One experience under is claimed to provide two expertise and experience to join one, where with its technology and with retailers at the Matahari Department Store.

Earlier, when it was announced in 2015, seemed very aggressive. The unmarried, affiliates of the Lipo Group put reliable and celebrities to start their e-commerce.

For example, Emir Sathar. Former executive director of Garuda Indonesia was appointed president of However, in the past year, the prestige of has disappeared. Somehow this can happen. In fact, some foreign investors have just entered e-commerce. However, it turns out that it does not guarantee. Now is just a memory.


Reporter: Iskandar [faz]

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