Jack Dorsey, CEO, Twitter
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Social platforms exposed to the risk of cellular echoes, especially in the states in which the election is going on, Twitter boss Jack Dorsey, during a recent trip to India, claimed that while the company would do its utmost to limit the spread of fake messages is a gigantic task.
India is heading for central elections in 2019, and Twitter has been an important political tool for years. Prime Minister Narendra Modi, for example, has 44.3 million people.
"We agree, this is a very serious problem, so we're focusing on making sure we're doing our best to look at the web and understand the dynamics that people use to play the system to distribute disinformation," said Dorsey The Economic Times. "Because if you fix something, people will always find a way to get around that, the best we can do is be 10 steps ahead of everyone else and we'll do our best to do it."
Twitter claims that India is one of the fastest growing markets. According to Statist, Twitter had about 7.83 million active users in India in October, compared to 49.35 million in the United States. But it is much smaller than Facebook and its subsidiary WhatsApp. In October, India was the largest Facebook market with 294 million active users, outpacing 204 million users in the US. WhatsApp had about 200 million active users in India by February.
Since India is pushing global companies to collect data locally, Dorsey's visit would provide Twitter with more visibility among potential users, and will break the ice in the government, industry observers say. "A lot of talks were about data localization and the US companies are worried about its consequences, and the timing of its visit is interesting because location talks have gained momentum and then, just like the election season," says Naman Pugalia, founder of FourthLion Technologies, campaign organizer political.
Experts believe, however, that Facebook and WhatsApp have a greater impact on mass compared to Twitter. "It depends on their user base." Twitter is also an urban phenomenon in India, while Facebook and WhatsApp are more ubiquitous, "says a senior director of a digital advertising company. "But Twitter creates an impact on live updates and breaking news."
In order to ensure greater transparency, Twitter, at the beginning of this year with Facebook and Google, began to mark political ads on the platform. In addition, in the US, she introduced electoral labels for candidates for political positions that contain information about the office in which they operate, and much more. Labels appear on the candidate's profile page as well as their tweets and retweets. This separate Twitter initiative, Blueroom, which acts as a platform connecting celebrities with fans, can be used for political discourse.