Continuing its lead over competitors like Samsung and Fitbit, Apple Watch retained first place as its share of the global smart watch market reached 48% in the third quarter of this year from 45% in the same quarter last year, the firm said in a statement. market research strategy analytics.
Global smartwatch shipments rose an impressive 42 percent year-on-year to reach 14 million units in the third quarter of 2019, the report said.
"Apple delivered 6.8 million smart watches worldwide in Q3 2019, up over an average of 51 percent from 4.5 million in Q3 2018," said Neil Mawston, chief executive of analytics strategy.
"The Apple Watch continues to face strong competition from hungry rivals such as Fitbit and Samsung. Apple Watch owns half of the world's smart watch market and remains a clear leader in the industry, ”Mavston added.
Samsung holds second place in the smart watch market as its share jumped from 11% to 13% over the past year. HitBit's market share, which climbed to third, fell to 11% this quarter, down from 15% a year ago.
"Samsung delivered 1.9 million smart watches worldwide in Q3 2019, almost double the 1.1 million a year ago. Samsung's global share of the smartwatch market has jumped from 11 percent to 13 percent over the past year, ”said Steven Waltzer, senior analyst at Strategy Analytics.
New Samsung models, such as the Galaxy Watch Active 2, should allow the South Korean tech giant to improve its global presence on the Q4 smartwatch, Waltzer said.
HitBit, which contracted to acquire Google earlier this month, shipped 1.6 million smart watches worldwide in Q3 2019.
"Fitbit continues to support the smart watch industry average. Fitbit has struggled to compete with the Apple Watch at the higher end of the smart watch market, while its latest model Versailles Lite has struggled to excite lower end consumers, ”Mavston said.
"The recent acquisition of Fitbit by Google will be a relief for the company, as HitBit is under increasing competitive pressure from Apple, Samsung, Garmin, Huawei, Xiomi and others. The big question everyone has now is what Google plans to do with Fitbit and whether Google will expand or contract with Fitbit's most renowned hardware, operating system and health services, sports and fitness, "Mavston added.