Wednesday , June 16 2021

Black Friday misses a lot of action

The promotions for shops and web shops are preceded by a multimedient period of planning and preparation. Does the other side, how many customers are preparing for Black Friday this year? Recent ENN's research on black Friday shopping plans reveals that while the Hungarians are less enthusiastic than last year, they would still spend 110 billion forints if they can find products that are interested in a reasonable price.

This year, Black Friday welcomed a bit more than the previous one. While in the past few years the media have been vocal about the ads and advertisements of the Black Friday promotions, this year we were less able to see the stores and online stores. Overall, even subtle enthusiasm among adult learners is evident: although the majority are those who plan to buy in black Friday (47%), three out of ten are uncertain and still can not decide if they want to buy something in this black Friday.

Does the high rate of uncertainty mean that the excitement went through the black Friday? Last year, according to an eNT survey, for example, in Black Friday, half of shopkeepers or online stores, for example, were not ready, a dozen of them considered insignificant discounts. In fact, there was a smaller group of 7 percent who found that the rebate was not the last of the product, but the pre-priced price list. All of this could have a bad impact on consumers' interest in Black Friday.

But with less enthusiastic enthusiasm, in addition to bad memories, it is possible to avoid the delayed delivery of online-ordered packages during this period, while net sellers bought their purchases at the end of the year and earlier (27 percent of aircraft late in late last year they say they would do their earlier purchases), and they fought with previous promising promotions. In October-November, there are various promotional days-weekends: e.g. Crazy Days, Days without VAT, Days of Glamor, Happy Days, etc. In the last two, more and more businesses and online stores are participating, and those who do not join will advertise their fun days. Customers no longer have to wait for Black Friday if they want to buy discounts and do not even have to worry that there can be no time for a gift at the end of November under the tree.

Of course, that does not mean that the Black Friday star will be on the go. Despite the fact that the group is generally smaller than Black Friday, they have a lot to do with their purchases in the black Friday compared to last year's plans. While in 2017 it is approx. For these actions it is planned to spend 36,000 forints, the basket from 2018 is more than 6,000 forints and reaches 42,000 forints. This average consumption for potential buyers will result in a turnover of 110-112 billion forints, so this smaller group plans to spend as much as they planned their purchases a year earlier (last year it was 120 billion forints).

Although based on the measurement of eNET, only half of this preliminary plan was implemented last year, there is a relatively high interest in these actions, and from now on to stores and online stores can meet the size of their buying needs. As can be seen, the demand would be for action, another issue is whether shops are willing to sell the products and give them the cost of damaging their teeth.

Based on a representative survey of eNET Adult Internet, it is based on eMAG, MediaMark, Extreme Digital, Euronics and Tesco (in the order of frequency) at the TOP5 store, a web store where they plan to design / designers in Black Friday. Compared to last year, eMAG, Euronics and Tesco managed to increase their popularity among blacklist designers, while did not enter TOP5 this year, fourth place last year.

It is also worth mentioning that, despite the challenges and sometimes the adventures of delivering online orders, Black Friday continues to work online. Almost half of buyers plan to buy online and offline on Black Friday, but four out of ten on the Internet (last year, only a third of buyers were planning to buy online). Half of the designers buy a real action hunter, predicting it, consciously preparing for Black Friday, and ready to start shopping at the start of the action to buy the desired products.

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