Photovoltaics and heat pumps are included in the “menu” that PPC will provide to consumers in the context of modernizing its commercial policy. At the same time, for good customers, the implementation of the “bonus” program is being prepared with a collection of points that will be redeemed in partner companies, similar to what is applied by banks and other trading companies.
These initiatives are described in the new business plan of PPC for the period 2021-2023 presented by the President and CEO of the company George Stasis to investors in order to prevent the outflow of good customers in the competition and, consequently, the recovery of a percentage of so-called “golden customers”. “Without affecting the forecast that the total market share of PPC will fall to 54% from 64% in September 2020.
Photovoltaics and heat pumps are part of the logic of providing energy services according to which a company, in this case PPC, participates in the investment (or assumes the full price) and repays by receiving part of the benefits for the consumer from energy savings. At the same time, these initiatives are part of a strategy to electrify heating, but also to save energy and turn consumers into consumers and producers (“consumers”).
As for the loyalty program for good customers, the information states that it will apply to customers without arrears and spend more than 2,000 kilowatt hours per year. This clientele will be a targeted offer and the loyalty program will be provided with a collection of points that will be “translated” into discounts for product purchases in partner companies.
PPC’s business plan envisions investments totaling 3.4 billion euros by 2023, of which 42% will be aimed at modernizing the distribution network (including the installation of smart meters and reducing losses such as theft), 34% in renewables energy sources and 21% in conventional energy, including hydroelectric power.
It is also planned to further accelerate the de-ligature because in 2021, in addition to units 3 and 4 of Cardia, Megalopolis 3 will be “extinguished”, the withdrawal of which was planned for the end of 2022. Already this year, units 1 and 2 of Amintaio were closed, while in 2022 units 1-4 of Agios Dimitrios and in 2023 Agios Dimitrios 5, Meliti and Megalopolis 4. After 2023, only the new lignite unit Ptolemaida 5, which is now under construction, will remain in operation. to be completed in 2022.