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Appointment and all information about the shopping event

Countdown begins: Black Friday and Cyber ​​Monday are held for two weeks. These are the most popular bargain days of the year. Many online retailers like Amazon are attracting attractive discounts during this time. There are already first offers. We give an overview on which days the most important parties are going.

The biggest shopping event of the year is: For Black Friday and Cyber ​​Monday, many retailers dropped weeks before Christmas, pricing and starting a lucrative Christmas business. First and foremost, technology, such as TV and smart phones, as well as fashion, household appliances and jewelry are significantly reduced.

Black Friday and Cyber ​​Monday 2019: Dates at a Glance

  • Black Friday: 2019/11/29
  • Cyber ​​Monday: 2019/02/12
  • First countdown offers already since 18.11. in many online stores

How long does Black Friday last?

Black Friday falls on November 29th, Is traditionally held on Friday after Thanksgiving, US Thanksgiving. This is always done on the last Thursday in November. Next Monday is also called Cyber ​​Monday December 2nd,

During this time, the retail industry is in a state of emergency and attracts high discounts. Last year the first deals were already available on Amazon around 6am. But even before that, a handful of savings will be found. Since many online stores are already starting the previous week with the first countdown offers.

If you don't want to wait, you'll find it today Offers in our daily contract deal,

Amazon offers these deals

Amazon usually distinguishes two categories of deals in the days of its offering: First, these are the so-called. Offers of the day, These products are available 24 hours, or at least while supplies last. These are mainly well known brands and high quality products with substantial discounts.

On the other hand, Amazon offers its own lightning deals on. These only work for about six hours and the amount of each product is limited. There are also unknown brands that can be found. At the same time, you can save rich discounts – but you often have to be very quick. But don't worry, you can directly see on each product how much stock is already reserved.

Those who don't want to wait until Cyber ​​Week can already find an overview with current offers:

In 2018, some of the most interesting deals were originally reserved for members of the Premier, with 30 minutes earlier access to the so-called Amazon Blitz offers. The first one Amazon Prime Membership can be valuable.

Which products are offered

Especially technical products, tools and household appliances are on offer to the lessee for days. Whether it's laptops, game consoles like the PS4, smartphones or TVs or rotary hammers, vacuum cleaners or tool boxes – there are often a number of good offers from well-known brands. But fashion, sports and cosmetics are also shrinking at the time at Amazon. Many customers use Cyber ​​Monday as a convenient and inexpensive time to shop for Christmas gifts.

In addition to Amazon, numerous other online retailers, such as Ebay, Media Mark, Apple, Saturn and Zalando, are launching a discount offensive. Discounts of up to 90 percent are announced by dealers in advance in 2018. However, critics say, extremely high discounts are often based on a non-binding price recommendation rather than a market price. Real experience shows benefits up to a maximum of 50 percent.

Tips on the best hunting deals

It is best to compare the current prices of your desired products before Black Friday so that you can go for a well-informed bargain hunt. Although some top deals are actually limited and time limited, you should not rush to buy expensive products.

For smaller online retailers, request mandatory information such as fingerprint, privacy policy, terms and conditions, and the right to withdraw from the retail site. Recognized quality stamps such as "Trusted Stores" and customer protection options are also an indication of reputable stores.

Amazon granted its customers an extended return period for Cyber ​​Week last year: all items shipped directly from Amazon between November 1 and December 31, 2018, may be returned by January 31, 2019. We expect Amazon to offer action this year as well.

How did Black Friday come about?

The Black Friday name has nothing to do with the legendary Black Friday Stock Exchange in 1929, as it is often read. It is more likely that many people in the shopping streets look like a black crowd. Another interpretation applies to the full coffers of traders writing black numbers rather than red numbers on the day of high turnover. Cyber ​​Monday was launched in 2005 by Amazon to promote the digital market.

Singles Day – invention from China comes to Germany

Another favorable day that is still new in Germany is "Singles Day". It is a Chinese invention. In 2009, online retailers in the People's Republic introduced him as a colleague on Valentine's Day. Because of four consecutive – 1 is a single symbol – they put it on 11.11.

With special offers, many single people in the country need to be comforted about their loneliness, they say. November is meanwhile the biggest year-round trade in China's Internet traffic.

In Germany, only a few customers know Singles Day. This was the result of a non-representative survey by IC Cologne in collaboration with Ebay Germany among 500 Internet users in 2018. According to these figures, only 13 percent know what Singles Day is like.

Economic significance of Black Friday and Cyber ​​Monday

In Germany weekend weekend sales are increasing year by year. In 2017 it was according to the German Trade Union (FED) via a 1.7 billion-euro Internet monitor. Last year, Amazon set a new sales record of $ 7.9 billion in the United States. In Germany, Amazon announced that over 4 million toys and over 4 million consumer electronics products were purchased. Cyber ​​Monday 2018 was the strongest shopping day in the company's history, Amazon said.

As expected, sales of Asian trading counterpart, Singles Day in China, are much higher. Alibaba alone, China's largest retailer of the Internet, sold goods worth about 22 billion euros (168.3 billion yuan) on November 11, 2017.

In total, 38.4 billion euros were transacted on "Singles Day" in China this year – a new record that makes "Chinese Black Friday" the world's best-selling shopping event.

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