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Aldi reacts to giant bankruptcy: Discourse relies on new bread strategy



In the future, the discotheque is now increasingly working alongside local bakeries, the service industry reports. The supply of bread is thus distributed on several shoulders. "As a test, we are currently integrating various regional bakeries to make this range holistic and tailored to the requirements of the regions," the press service said.

This allows the discotheque to better control sales of bread. In the event of bankruptcy or stalled production, it now affects only the branches being delivered, not Aldi Sad as a unit.

At the same time, Aldi Sad now has to negotiate bread prices with different manufacturers. In the long run, this can also lead to a different pricing structure in the markets. "It could be that a roll can cost 15 cents in one store and 17 cents in another," explains one industry expert. However, this is purely speculative, he adds, adding: "Aldi can negotiate well."


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