Thursday , February 20 2020
Home / france / Marlboro's first cowboy died at age 90 … without ever smoking

Marlboro's first cowboy died at age 90 … without ever smoking



The nickname, "Marlborough Man," Robert Norris died on November 3. Not a single smoking-induced cancer he promoted in the 1950s. This real ranch never smoked.

Marlboro was betting on "male" figures in the 1950s to seduce men (Photo Illustration). | STRINGER


  • Marlboro was betting on "male" figures in the 1950s to seduce men (Photo Illustration).
    Marlboro was betting on "male" figures in the 1950s to seduce men (Photo Illustration). | STRINGER

Gypsy-clad billboards on large billboards in the United States remembered the cowboy cliché. The first one 'Marlborough Man' died at the age of 90 on his ranch in Colorado Springs on November 3rd without smoking a cigarette.

Since 1920, the brand has been sold mainly to women. In the fifties of the last century, she struggled to reach men. Its owner, Philip Morris, then has a brilliant idea to disguise his advertising.

Then, flower workers, ship captains, and ship officers cowboys. In 1955, Robert Norris, then 26 years old, was real pillar. He was spotted photographing in the newspaper along with Johnny Wayne, a longtime friend. Robert Norris then owns a 63,000-acre ranch. A true cowboy, unlike the super-modeled models that the brand has so far complained about.

A real cowboy

Advertising Directors "They got out of their car, these men in colorful suits, went to my dad and said, 'Do you want to appear in Marlboro cigarette ads? “, recalls his son, Bobby Norris, interviewed by KKTV. He said: "I'm pretty busy, so come back next week and if you're serious, we can talk." They returned the following week. "

Robert Norris has never smoked a single cigarette, his son recalls. "He was always telling us, kids, 'I never want to see you smoke.' So one of us ended up asking him, "If you don't want to smoke, why are you advertising cigarettes?" He called Philip Morris and stopped everything that day. "

However, the brand's new advertising strategy paid off. In two years, sales tripled, allowing Marlboro to become the leading tobacco company in the United States. Even today, four out of ten cigarettes sold in the United States are Marlboro.

Share this article

Marlborough's first cowboy died at age 90 … without ever smokingOuest-France.fr


Source link