Monday , September 20 2021

The paper towel market in Europe will reach US $ 6.17 billion by 2027; Rapid industrialization activities to stimulate growth, according to Fortune Business Insights

Pune, India, December 2, 2020 (GLOBE VESTIVIR) – The Paper towel market in Europe size is expected to gain momentum reaching US $ 6.17 billion while having a CAGR of 4.6% between 2020 and 2027. This is due to the rising rate of the working age population which is stimulating the demand for innovative paper napkin products in Europe. This information was published by Fortune Business Insights in its latest report, entitled, “Size of the paper towels market in Europe, share and impact analysis of KOVID-19, according to product form (folding and rolled), application (consumer and AFH (office, restaurant, hotel, hospital, etc.)), qualities (strong absorption and general) Absorption) and Country Forecast, 2020-2027. The report further mentions that the market earned 4.36 billion USD in 2019 and is expected to experience significant growth in the coming years.

Reduced consumer costs to limit market growth

The novel Coronavirus has led to unprecedented economic loss around the world. This has led to uncertain future prospects affecting consumer capacity because they do not want to spend much on things in a pandemic. This is likely to further affect the paper towel market in Europe during the forecast period. Amid this, growing demand for disinfectant products such as disinfectants and sanitized paper towels will support market growth in the coming years.

List of top companies profiled in the paper towel market in Europe:

  • Essity AB (Stockholm, Sweden)
  • SOFIDEL GROUP (Porcari, Italy)
  • WEPA Hygieneprodukte GmbH (Arnsberg Muskede, Germany)
  • Kimberly Clark Corporation (Texas, USA)
  • Tissue Bear (Espoo, Finland)
  • Industrie Cartarie Tronchetti SpA (Luca, Italy)
  • Lucart SPA (Basilica Villa, Italy)
  • Cartiere Carrara SpA (Florence, Italy)
  • INDUSTRY CALTEX SPA (Monte Carlo, Italy)
  • Star Tissue UK Limited (Lancashire, UK)

Download a sample PDF brochure with the impact of COVID19:

Paper towels are widely accepted in kitchens and bathrooms throughout Europe to ensure proper hygiene and cleanliness. Paper towel products soak up moisture from the hands and further help reduce the spread of bacteria and viruses on the hand. Often preferred over electric hand dryers, they provide convenience and safety to the user and are an important part of several hotels and food and beverage stores across Europe.

What does the report include?

The paper towel market report includes a detailed assessment of the various drivers and constraints, opportunities and challenges that the market will face during the foreseeable horizon. In addition, the report provides a comprehensive overview of regional market movements, influencing its growth during the forecast period. Includes information sources from the advice of industry professionals from our research analysts using several research methodologies. The competitive landscape offers additional detailed insights into strategies such as product launches, partnerships, mergers and acquisitions and partnerships adopted by companies to maintain a stronghold in the market between 2020 and 2027.


Increased participation of women workers to help market growth

According to the European Commission, in 2019, about 41% of seats in the European Parliament were held by women. This is believed to be a record percentage in the history of the European region. The increasing labor force participation of women, together with the high disposable income, is leading to an increased demand for paper towel products in Europe, such as sanitary paper towels. In addition, the rapid activity of urbanization and industrialization is likely to contribute to the growth of the paper towel market in the coming years.

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Rolled paper towels segment Maintained 56.60% market share in 2019

The rolled paper towel segment, based on product type, is expected to show significant growth as a result of its efficiency and large consumer choice in apartments. The segment had a market share of about 56.60% in 2019.

Insight into the country

Germany to remain dominant; Presence of established players to promote growth

Among all countries, Germany is expected to remain at the forefront and maintain the highest position in the European paper towel market during the forecast period. This can be attributed to factors such as the presence of established companies such as Mannheim GmbH, Paper + Design GmbH Tabletop, Georgia Pacific Steinfurt GmbH and others that focus on innovation in European paper towel products. The country was worth $ 1.00 billion in 2019.

The UK market is expected to experience exponential growth, fueled by growing infrastructure facilities boosting demand for hotels and restaurants, leading to wider availability of Europe’s most important paper towels between 2020 and 2027.

Competitive landscape

Expanding the capacity of the largest companies to expand their product portfolio and increase sales revenue

The paper towel market in Europe is fragmented by the presence of large companies trying to maintain a foothold in their positions focusing on expanding paper towel production capacity in Europe. This is likely to force them to address the growing demand for innovative paper towel products and further increase their sales revenue in a highly competitive global marketplace.

Industry development:

January 2020 – Metsa Tuss, a supplier of paper products based in Finland, has unveiled its new Raubach production plant in Germany. The company reports that the facility will produce professional tissue products and will further strengthen its position in international markets.

Browse a detailed summary of the TOC research report:

Detailed content:

  • Introduction
    • Scope of research
    • Market segmentation
    • research methodology
    • Definitions and assumptions
  • Executive summary
  • Market dynamics
    • Drivers in the market
    • Market restrictions
    • Market opportunities
    • New trends
  • Key insights
    • Overview of parent / related markets
    • SWOT industry analysis
    • Supply chain and regulator analysis
    • Recent industry developments – policies, partnerships, new product launches and mergers and acquisitions
    • Qualitative analysis (in relation to COVID-19)
      • Impact of KOVID-19
      • Supply Chain Challenges
      • Potential opportunities due to KOVID-19
  • Analysis of the paper towel market in Europe, insights and forecast, 2016-2027
    • Key Findings / Summary
    • Market size estimates and forecasting
      • By product type (value and volume)
        • Folded paper towel
        • Rolled paper towel
      • By application (value and volume)
        • Consumer
        • AFH
          • Office
          • Restaurant
          • Hotel
          • Hospital
          • The others

TOC Continues…!

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Take a look at related research findings:

Market size for handkerchiefs, Share and impact analysis of Covid-19, by application (personal care, household and others), types (disposable and disposable), distribution channel (supermarkets and hypermarkets, convenience stores, specialty stores, online channel and others) and regional forecast, 2020-2027

Size of tissue paper market, Sharing and industry analysis, by product type (facial tissue, paper towel, handkerchiefs, bath and toilet tissue, etc.), application (household and commercial) and regional forecast, 2019-2026

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