The football legend from South Africa plans to become the hero of streaming in the country.
Retired football player, one of the national trainers and club owner, Jomo Sono, launched a new streaming service in South Africa, which according to him will be a response to relatively high data and entertainment costs.
TV2Go officially launched on November 9 with more than 100 channels containing videos, news and music. The free-air platform has concluded an agreement with Vodacom that will reduce the cost of data transmission and allow Vodacom to broadcast content tailored to the needs and advertisements. The channel's revenue will only come from advertising, Sono says.
Sono stumbled across the TV2Go platform in Israel and collaborated with Israeli Cast TV to introduce the concept of "free TV" in South Africa. This year, he launched Infinivy, a platform for digital entertainment. Infinivy has 26% of South African TV2Go, while Cast TV owns the rest.
Cast TV already has its presence in Russia, Romania and the Czech Republic. With Sono, they plan to launch TV2Go in Kenya, Nigeria and Ethiopia. But first, their goal is 100,000 South African subscribers in the next few months.
Even in cooperation with VodaCom, the enthusiasm of Sono and TV2Go can be mitigated by the realities of high data transmission costs. For several years, South Africans have complained about the cost of mobile data in the country, organizing social campaigns and even approaching the parliament.
Then the content problem appears. TV2Go can be free, but its rivalry with DStv, which has so far monopolized TV and movie content, the rapidly growing presence of Netflix and the well-known Amazon Prime and Hulu libraries, are all starting to play for Africa.
Take, for example, SuperSport, probably the most lucrative bouquet of DStv channels, which can boast its own high-tech studies and international sports stars as presenters. Mass sports events such as the UEFA Champions League, Wimbledon and the FIFA World Cup are mainly available in premium DStv packages and other higher-end packages. Although he is unable to secure the rights to these lucrative games, Sono has decided to pay attention to sports content.
"During all these years, I was bothered by the fact that if you look at legends of cricket, football, boxing in South Africa, when you stop being good as dead, you finish," he told the South African radio station. "Every legend must have its own channel."
It starts with a channel dedicated to yourself, Sono, which is now available online. It is not clear if TV2Go will be able to acquire rights to other classic matches. He continues with nostalgia in music channels, wanting to present the classics like Miriam Makeba.
Kwese TV tried a similar strategy with alternative sports programs, such as the NBA and NHL, but was unable to compete with DStv for a long time, and this month it gave up the closure of its satellite subscription service to focus online.