Yesterday's (January 29th), the joint producer of King of the New Comedy and the release of Fang Lianrui Pictures released by the publisher "The King's Comedy Movie" stopped the main studio application "shocked the industry, Stop the list of 527 cinemas (more than 70 cinemas). This means that once the application is successful, these theaters will not be allowed to show "The King of the New Comedy" since the beginning of the New Year. The insiders say that the "crazy alien" and "flying life" gave the audience a large number of votes, and "the shot is 300,000, and then talks about the movie" in order to increase the percentage of the film, but the new comedy Wang did not participate in the activities , naturally can not get much of the film.
Every journalist Du Wei Bi Yuanyuan Everybody edited Zhao Yun
"I'll get you."
"First you worry about yourself, you fool".
Even after 20 years, the film "The King of Comedy" is still spoken by many people. Dubai has reached 8.6 points, better than 96% of comedy and romance.
Therefore, Zhou Xingchi, director, screenwriter and producer of the "King of the New Comedy" hurried to the Spring Festival in 2019, and was also quite worried by the netizens. "I want to cry when I see a poster." "So, I have a movie to watch the New Year."
However, even with the starry blessings of the stars, in the face of a crowded festival in the spring, the film was actually "chaos."
Yesterday's (January 29th), the joint producer of King of the New Comedy and the release of Fang Lianrui Pictures released by the publisher "The King's Comedy Movie" stopped the main studio application "shocked the industry, Stop the list of 527 cinemas (more than 70 cinemas). This means that once the application is successful, these theaters will not be allowed to show "The King of the New Comedy" since the beginning of the New Year.
Screening of the theater was supposed to be more good, why did "The King of the New Comedy" refuse to give some theatrical rights? Is this "shadow" of the industry or the star is too strong …
13 films melee 2019 Spring Festival puts a star movie row number?
In a letter of application, Lianrui Pictures made it clear that the Chinese Film Digital Film Development (Beijing) Co., Ltd., which is responsible for issuing keys, said: "The King of the New Comedy" will be released nationwide at 8:00 am on February 5 2019. Some of the studio play buttons include theaters that apply to the brake key, including the theaters belonging to Xingyi, Oskar, Zhongying Xingmei, Shanghai Union and other theaters.
Why suddenly stop the opening of the key for the above theater? Is it because the theater did not give the "New Comedy King" a high order? The reporter consulted Lianrui Pictures on this issue and received a response as "not yet clear".
However, the news has already caused disgust on the Internet. On the one hand, it includes the "black curtain" of the cinema. On the other hand, for the film of the stars, if the "sign" is a sign for the brand name, it will be obsolete and will not be too hot.
The reporter noted that at 8 am today, the first 13 films released on February 5th, the highest pre-sale of the box office is "Mad Stranger", which is ranked the highest. It's "Flying Life", and pre-sales and posters of "King of the New Comedy" are temporarily ranked third in the film, ie: 63.738 million yuan, 19.2%.
As for the current rankings, in fact, "The King of the New Comedy" is not low. After all, in the spring festival the stalls of the "battalion must fight", big film and television companies suffocate fierce and their competitors are strong:
The two films from the first echelon of the same place, produced by Light Media, and "The Crazy Alien" by Ning Hao, were released by Wang Baocian's music studio of $ 2.8 billion;
The previous sale of "Flying Life" directed by Bona Films and Han Khan reached 66,625,900 yuan, and his previous film "Wave of the Waves" won a box office of 1.48 billion yuan at the spring festival in 2017.
Although "The Wandering Earth" is currently not high, only 10%, but through movies that look at the industry, they still have high expectations for the film.
At the same time, in the second echelon, "Shen Pu Pungling" "Integrity of the people" can not be underestimated, and the animated film "The Little Pig Piggy Throughout the Year" The King of Comedy is a strong candidate.
King of the new comedy dares to fight, the main reason is "Zhou Xingchi" three words. Some netizens believe that the prosperity of the spring festival began with "Travel to the West" in 2013, and in the 7 days it won 520 million euros. The $ 1.2 billion final became the annual championship championship of the year. The top treasurer of the Spring Festival before 2013 was "Yangtze River 7" in 2008 with a box office of 203 million euros. In 2016, Stephen Chow, "Merlin", also won the box office's championship of the year and retained the record by 2017. "War Wolf" in the summer file.
As an elixir at the box office, Xingye did not receive preferential treatment, which not only ignited fans' emotions, but also caused the war between film distributors and theater parties and sparked fierce competition at the Spring Festival of the audience.
Some of the theaters did not even give "New Comedy King" in order.
The insiders say that the "crazy alien" and "flying life" gave the audience a large number of votes, and "the shot is 300,000, and then talks about the movie" in order to increase the percentage of the film, but the new comedy Wang did not participate in the activities , naturally can not get much of the film.
Journalists of the Daily Economic News (micro-signal: nbdnews) searched several studies that were applied to the key to stop Lian Rui Pictures, and found that the studio did not give the "New Comedy King" on New Year's Day.
On the list of Amy 1958 films in Nanjing, "King of the New Comedy" completely disappeared, and "Crazy Aliens" and "Wandering" appeared only on February 6 (New Year). On February 5th, the film was almost monopolized by "Flying Life".
The star of the day of Novgorod Ningbo Xingyi IMAX, but also "King of the new comedy". The reporter called it a theater, and the person in charge said: "There's really no recording, we do not know the specific reasons, it may take two days."
This is reflected in a vicious competition at the Spring Festival and the chaotic battles. So, is "The King of the New Comedy" really completely "out of the game"? The journalist found that there was a subsidy for "The New Comedy King" of 19.9 yuan in the theater.
"So," The King of the New Comedy "will come up with evidence, such as how much money" Flying Life "bought for the box office and how much money the" Alien Alien "bought for the box office, otherwise it might not be" clean. "" An industry publisher told reporters: "Because" The King of the New Comedy "is late, and forced the theater to give a high rank or" threaten "to stop the key."
On the first day of the Spring Festival, the film's revenue from "closed eyes can be considered a number". A theater manager told the journalist: "Every movie can be set on the New Year's Day, and almost all games are full. It does not matter which movie you are." However, the long line still depends on the quality of the film.
Who's more influential in filming?
"Do not give the" New Comedy King "a high-profile movie, that is, there is no confidence in the content of the movie." Senior film publisher Gao Yun openly told reporters about daily economic news (micro-signal: nbdnews) that cinema and cinema news are well-informed. And I think the first day of the film is not the most critical, "In recent years, the promotional champion in the Spring Festival is not the highest movie on the first day."
The statement of Gao Jun coincides with many people in the industry.
"It's not very important to continue with the first day of the high profile movie. Protests at the Spring Festival last year," Chinese Detective 2 ", only 25 percent of the first day of the film, ended the third day's contraction, the annual boxing office champion "Red Sea Action" Only 11% of the daily film, ranked fourth, the fourth day of the release is still the third, the Chinese New Year's holiday is not the first place, but the cashier has exceeded the other films and eventually won the championship title of the year ". Shandong Wang Zheng, general manager of Luxin Cinema Line, told the reporter.
January 29, Chengdu, "The King of the New Comedy" Roadshow (Source: Visual China)
However, it is not the first time in the industry to apply for the suspension of some of the keys to the studio due to the problem of planning.
"Before" Jinling Thirteen "also came across such a situation, not letting the Bona movie studio go." Wu Hefu, known as the "three swordsman" of the Chinese liberation, receives daily economic news (micro signal: nbdnews) In the interview, he said: "There is no explicit provision that the movie must give all the theater keys, and in the past there will be a key for the look of the snow. If it is not yet shown, the key will be closed What are the internal factors? I hope the relevant sectors will pay attention to it. "
"Now a lot of movies buy their tickets and have a false prosperity." Wu Hehu honestly said that although the competition between film and film is now very intense, he hopes the studio can "treat every movie, each one of them." Audience.
So, do not give a part of the theatrical key, which has the most serious influence? Several industry insiders and interviewed studio managers gave two very different answers.
Some believe this is a "suicide threat" studio, others say this has little effect on the film, but the theater will be influenced by the "long tail". "Every year from the first day of the New Year to the third day of the year, regardless of the film (theater), it is only for the first 3 days. Theaters who have not received the qualification of" New Comedy King "will not be able to play in the later stage, and Stephen Chow's film has always been guaranteed by the box office. "
(Editor: Wang Yuzhuo)