In 2018, the total internal film blog is nearly 61 billion yuan.
Home movies contribute more than 60%
Securities Daily reporter Xie Ruolin Chen Wei
For the Chinese film industry, the past year was a key year.
According to the National Film Bureau, the total treasurer of the national film in 2018 was 60.976 billion yuan, an increase of 9.06% over the previous year of 55.911 billion yuan. The number of spectators in the city cinema is 1,716 billion, an increase of 5,93% compared to the previous year of 1.62 billion dollars. Among them, domestic cinema had 37.797 billion yuan, representing 62.15% of the total treasurer.
The data show that in 2018 there were 82 movies with a box office of over 100 million yuan, including 44 home-made films. The industry generally believes that the rise in domestic high-end box office films is the most obvious trend in the Chinese film industry in 2018. Last year, a total of 20 home-made films were sold to more than 500 million yuan, and 9 home-made films were over $ 1 billion. The film "Action on the Red Sea" led the annual record with a box office of 3.651 billion yuan and an audience of 0.93 billion dollars. Highlight the main points.
In addition, last year, a total of 902 feature films, 51 animated films, 61 science and educational films, 57 documentaries and 11 special films, a total of 1,082. In 2018, 9923 new screens were added nationally, and the total number of screens reached 6,079.
The Chinese Film Office started at 17.1 billion yuan in 2012 and climbed five billion thresholds in six years. For the rapid development of the domestic film market, an industrial analyst said that, on the one hand, due to the continuous expansion of the infrastructure, the number of national screens is growing rapidly, and on the other hand, the quality of domestic films continues to break, especially in 2018, bright spots. The market has gradually become more rational, and the word-of-mouth makes the box office become a reality.
Early last year, when the industry shouted a target of 60 billion yuan at the box office, it was filled with enthusiasm and expectation. However, after the summer season, the film market gradually showed a new movie weakness, and the old film is weak and has prompted many practitioners to think that the goal of 60 billion yuan is "cool".
It must be said that the home theater in 2018 was brilliant. According to the professional version of Taobao tickets, the first five home movies in 2018 are "Action on the Red Sea", "Chinese Detective 2", "I'm not a god of drugs," "The richest man of the city Xihong" and "Revenge "Alliance 3: an endless war, four of which are domestic films. The cumulative treasury of the above films is 3.651 billion yuan, 3.398 billion yuan, 299 billion yuan, 2.548 billion yuan and 2.289 billion yuan.
The above analysts believe that in the context of a slowdown in growth in the second half of 2018, domestic films still represent the future trend, and their market space is far from saturation.
In addition, in 2018, the film-mind became a key factor in determining the box office, and the result after screening became an important driving force for the box office. Specifically, including "I'm not a god of drugs", "nameless generations" and other films, through the fermentation of word of mouth to further support its performance at the box office.
According to lighthouse data, the first five results of the 2018 movie are "I'm not a god of drugs," "Wonderful, my country," "Uncle Marie of Mary Laurie", "Action on the Red Sea", "Mysteries of Superstar". The above films scored 9.4 points, 9.3 points, 9.3 points, 9.3 points and 9.2 points, three of which were domestically produced and two were Indian films. Hollywood's influence has a trend of weakening.
Some insiders told Daily Securities that the film and television circle, 2018, is a key year. Under the pressure of capital flight and tax reform, the treasury still hit a new high level. Many people talk about winter, but we must understand that winter is coming, and spring is not far off.
【Author: Xie Ruolin Chen Wei]from
(Editor: Wen Jing)