Although Chile's wine consumption remains practically unchanged over the past years, sales of bottles of greater value have been increasing year by year. That is precisely why, the shuffling of consumption, by an industrial-level strategy, has led national unnecessary decisions to opt for more and more premiums. Standard wines give way to categories that exceed $ 20,000 and grow by leaps and bounds.
Thus, while the total sales of Chilean wine fell by 1.5% between 2008 and 2017, the decline rose to 2.6% compared to 2017 versus 2016, the bottled input of over $ 25,000 increased by 3,200% in nine years ago, the 2008 Annual Report on Chile's Domestic Volume of the English Alcohol Drinks Company, IWSR. If in 2008 over 500 liters of 9 liters were sold above this price, last year this amount reached 16,500 boxes, with an average annual growth of 47.5%. The management is held by Cabo de Hornos from VSPT, with 10,500 boxes on the market in 2017; Then comes Vértice de Ventisquero, with 2,500 boxes, according to the report.
Good performance is similar in the case of products ranging between 15,000 and 24,999 dollars. Although the increase was not as exponential as those exceeding $ 25,000, they increased: 171% between 2008 and 2017 and 11.7% a year at that time.
Thus, previous behavior is far from being confirmed with cheaper products. The report reveals that consumption of wines ranging between $ 1,500 and $ 2,900 rose by 29% in nine years; while those worth less than $ 1,499 have a 20% contract between 2008 and 2017, this is a reflection of an average annual decrease of 2.4%. Only between 2017 and 2016, the contraction is 4.1%.
Trend in sparkling wines
The increase in sales of products with higher value is not only reduced to wine. The frightened industry has also shown similar behavior. Although local brands continue to run widely, the imported reflects a much more significant increase. Meanwhile, the national population increased by 92 percent between 2008 and 2018, foreign sparkling wines in that period increased by 923 percent, according to IUSR. Thus, if in 2008 Chileans spent 10,750 imported boxes – or 96,750 gallons – today it is 110,000 boxes (almost 1 million liters).
And the Italian flags are ahead, with 54,250 boxes sold this year, recording an annual advance of 68.8% for a decade. They are followed by Argentina with 33,250 boxes and Spanish with 16,250 boxes.
"Sparkling wine imported from Europe has seen another year of growth, driven by the Italian. Sparkling wines have begun to find space beyond the consumption of Aperol Spritz," the study said.
Although French products are still rare – 3,000 boxes sold in 2018 – premium brands leading to imported products come from that nation. The first one is Moët & Chandon, whose value exceeds the 42,000 dollar bottle. In 2017, 800 boxes were sold, 23% more than a year ago.
Then comes the Veuve Clicquot, a French champagne house located in Reims. Its price per bottle is growing over $ 47,000, and last year it sold 500 boxes. The third position is the famous Periñon House, produced by Moët & Chandon. With a price of over 195,000 dollars, its sales exceeded 120 boxes in 2017; and then the Drappier brand – from more than $ 46,000, with 50 boxes.