Monday , August 2 2021

The primary phone will stop producing and Andy Rubin will focus on a new mobile product



The primary phone was introduced last year in May after months of speculation. Andy Rubin, the father of AndroidHe demonstrated the smartphone and promised that the first units would be sent in a month. However, he did not fulfill his promise and was involved in a series of scandals.

Of course, the phone arrived, but does not meet expectations and stops doing. The company itself confirmed that the units on its first device were used and would not add more to the inventory. Of course Andy Rubin and his startup do not give up and say they are working on a new "mobile product" (which can be a phone or not).

A career as promising as it is complicated

In May 2017, after experiencing some financial problems, for the first time we saw the Essential Phone, a modular phone called Essential PH-1, which had the first screen with a market notch and launched a trend that will follow the iPhone X. This project has promised a lot, because behind it was nothing more and nothing less than a start founded by Andy Rubin, the creator of Android.

Exactly Rubin was the one who said in that presentation that the Essential PH-1 will begin to be delivered in 30 days, but the company did not meet the deadline. After several delays and several explanations in this regard, the phone reached the market, but was involved in several scandals, such as the Spigen trademark indictment or allegations of alleged theft of trade secrets from Keyssa.

Essential PH-1

The news also revealed that Essential Phone's customer information was accidentally sent to third parties and, in order to make things worse, Andy Rubin temporarily left the company. Be as Essential PH-1 as possible did not reach the expected sales (only 90,000 units in the first six months) and the development of its successor, Essential Phone 2, was canceled.

The basic PH-1 has been sold in several online stores and officially terminated, but Essential will continue to sell accessories for it and issue software updates.

Now, Essential PH-1 has already been sold in several online stores and officially terminated. The company, which fired one-third of its employees, will not produce more phones, but will continue to sell accessories for the existing model andwill continue to issue software updates (Do not forget that Essential Phone was the first terminal that got Android 9 Pie per pixel). In addition, as mentioned earlier, Essential will continue on the market focused on the "next mobile product".

Via | Android community


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